Roof Coating Life™

Hey Boss. Welcome to Roof Coating Life. We are passionate about setting Contractors up for Success in the Fluid Applied Roofing Industry. From Marketing and Sales Methods to Equipment Acquisition to Installation Tips, we are here to help you. We stand behind Quality Products that will give your Client a fantastic finished product, as well as a Proven System that will bring you Higher Profits.

Chad Hedrick, Owner


Tune in to the Roof Coating Life™ podcast on Apple podcastsSpotifyStitcher or iHeartRadio.


Chad Hedrick, owner at Roof Coating Life

What Sets Us Apart:

Our Products: With over a 100 years of combined manufacturing experience you can be certain that our manufacturer’s systems are proven and time tested. We only work with a handful of proven manufacturers that have experience in the coating industry. Wether they are an acrylic, silicone, Urethane, or SEBS manufacturer they all have the proven technology, know how and performance to back our installs. By offering all the different chemistries it allows you to offer the right system for your roofing project. Our proven Systems include: Metal Roof Restoration, Single Ply Restoration, BUR, Mod Bit, Spray Foam Roofing and New Construction. Our products are proudly made in America!

Training: Educated Contractors make educated decisions. Furthermore, the training required to be confident in this industry is lacking. To fill that void, we offer on the job and back it up with virtual trainings, and have our newest creation the RCGOA.com organization that I am proud to have been a founding member of. The Roof Coaters Guild of America is going to change an industry and bring the professionalism up a lot.

We also offer Marketing/Sales Training on how to best find opportunities as well as how to sell the job against your competition.

The Roof Rabbit: Roof Coating Life is the Manufacturer of the Patented & Industry Acclaimed Roof Rabbit . The Roof Rabbit is a spray unit that allows Roof Coatings to be installed in an efficient way that minimizes back fatigue, decreases labor, installs material more efficiently and uniformly & increases profits.

Equipment Acquisition: We are an authorized Graco & Titan Dealers and we can typically match pricing on Spray Rigs and Power washers. We are also a great outlet for used equipment. Being in the Industry for so many years has allowed us to make connections and we have many contractors come to us to sell their equipment for them. We will help you find the right equipment to meet your needs.

Hands On Mentorship: Chad commits to helping a handful of new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentorship to the guys who are serious about making consistent 30%-50% profits with Roof Coatings and who are willing to put in the work.

Online Curriculum: We have an exclusive online, tutorial based curriculum that is unlike anything in the Fluid Applied Industry. It is packed with information for you, the business owner, as well as being available to your Sales and Estimating Staff and Installers, allowing them to get an inside look at what to look for and how to account for it during Sales and Installation. The information is broken down into 15+ Modules ranging from Inspections and Bidding to Sales Tactics and Installation, and every step in between.


Chad Hedrick, Roof Coating Life Owner & The Roof Rabbit Developer

“Working with Chad, I was finally introduced to an actual true system that fixed the design flaws of metal roofs, and for substantially less money than a new metal retrofit would cost. That’s good news for my clients and I make a great profit as well.” -Neil, Short Creek Construction


Keep up with our latest news over on the BLOG.


Want to up your game in the Fluid Applied Roofing Industry? Sign up for Tips and Tricks of the trade so you can live the Roof Coating Life like a Boss.


Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.


Email: RoofCoatingLife@gmail.com

Facebook: Roof Coating Life with Chad Hedrick