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Is Your Marketing Doing It’s Job?

marketing-quote

Warm up Your Potential Clients:

Have you ever walked into a restaurant and sat down with total strangers and started to try to sell them something? Probably not. If you did, can you imagine how weird that would be to both parties? But think about it this way, when you walk in to talk to a prospective client about their commercial roof, how well has your marketing done it’s job and how well does the building owner know you?

Is the protective client thinking “Will this guy rip me off? Is he trust worthy? Is he insured? Is he going to give me a fair price? Is he experienced?”

We get comfortable in these situations but when you really think about it from the client’s side of things, it’s like speed blind dating and hoping to click with THE ONE. For the vast majority of us that is uncomfortable and rightfully so.

Build Trust:

Your marketing is more than a FB page, direct mail piece or truck sign. The power of a marketing plan is having customers talk about seeing your trucks all over town when you only have 1 or 2 trucks. Using simple things like job signs and vehicle wraps can help build a brand. It builds trust.

Address Concerns:

Using a FAQ section either on your website, Social Media page or even in print on your Direct mail piece helps address some concerns before they arise. This shows your clients that you respect their concerns and have already done your due diligence to recognize them and try to eliminate those concerns. Combining these with written, and video testimonials is powerful.

Testimonials, especially if done by highly regarded community members can be a huge benefit for your business. The testimonial melts customers concerns even more than a FAQ section because they literally have someone pointing out the exact potential issues they were thinking of. A video testimonial also says this person trusts you enough to sing your praises and put their stamp of approval and their name on the line for you. That is the ultimate tension breaker.

Don’t forget to play your strengths, if you are a small owner operator business you should market the fact that your customer can contact you, the owner and that you will most likely be on site or involved in their project. Likewise, if you are a larger operation make sure that your sales people are trained in installations and not just on how to sell and market.

Market, Market, Market:

If you commit to using your marketing as the number one tool in the toolbox and allow it to do the hard work for you, it can make a huge difference when the opportunity to make a sale shows up.

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.
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Setting Up Your Pump For Maximum Performance

Roof-Coatings-Pump

You’ve landed a roof that justifies purchasing an airless sprayer. “Which one, why and what all is involved” are the next questions to go through your head.

What to Consider when Purchasing a New Pump:

Consider the size of your roof project, as well as the average size that future roof projects may be. Is the average roof that you think you will be doing in the 10 to 12,000 square-foot range or larger?

Sizing your pump is an easy way to save money up front and still get the job done. There is actually no need for a pump the size of an 833 if your average roof is 5 to 10,000 ft.²
Roofs that size can be done with a 7900 all day long. If you get an occasional large roof a 7900 will still perform well, it will just take a little longer when you start top coating.

If your average job is going to be 10,000 square-foot & up, then you’re better off to start with something like a Graco 833. Another question to ask is, are you going to be doing acrylics or silicone. If silicone is in your future and spraying is the method you want to do, then a Graco 933 is your number one option. The 933 will allow you to spray silicone and if you desire to, you can use a second set of hoses and gun to spray acrylics, although it’s not recommended due to labor required to insure pump is spotless of each chemistry before using the other chemistry. Most contractors who spray both acrylics and silicone have dedicated pumps for each system.

Hose Configuration is Equally Important

Once you have decided what size pump you’re going to need, you’ll then need to look at your hose configuration. Make sure that the dealer you’re purchasing from is not trying to make a sale by selling you the wrong size and length hoses just to get the price down. To maximize efficiency and performance you’ll want to run as much of the largest size hose recommended for your pump as you can. For instance on roofs, most contractors run 150 to 200 feet of half-inch hose with a 50 foot section of 3/8 hose connected to their gun or a Roof Rabbit.

Silicon contractors on the other hand, if going over 150 feet of total hose, will typically start out with 1 inch hose for 100 to 150 feet before necking down to 3/4 and half inch, not to exceed half inch or smaller house. This is simply due to the physical characteristics of silicon and it not liking to be sprayed.

Doing these things, as well as using hose reels will set you up for success when you’re ready to tackle the roof that you’ve landed.

Chad Hedrick, Roof Coating Life

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.
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Direct Mail and it’s Multitude of Benefits

pile-of-direct-mail

A Proven Marketing Strategy

If you have followed me for any amount of time you know that I am a firm believer in direct mail marketing. The reasons behind it are simple yet very intentional. Direct mail carries an intrinsic value that is easily perceived and appreciated especially when you look at the cost of a First Class stamp nowadays. Direct mail has driven and will continue to drive Billions of Dollars of business annually and it’s not by mistake, even in this digital world.

Recent studies have shown that Millennials actually consider Direct mail as a more trustworthy source of marketing over digital marketing. They know that anything is possible on the internet and that it may or may not be truthful.

Also, consider the age group that you are most likely targeting when you reach out to commercial building owners. Many of them will be 40-70 yrs old and they were born and raised as Direct Mail being a huge part of their lifestyle. They have more than likely purchased something or multiple things from a Direct response mailing.

Benefits of Direct Mail Marketing:

1: You can easily tailor your message to the client you are searching for with DM. If your clientele is upper middle class men, you can have images on your piece that resonate with them as being successful business owners or property owners and the problem that you are proposing to fix for them with your solution.

2: If you search hard enough there is a database somewhere that has your exact niche of people narrowed down for you to use as a mailing list. That, incorporated with a focused message piece is very powerful and gives a better ROI than mass marketing. Also, by doing this in a micro niche size you can do it multiple times and see a higher response from your efforts.

3: With DM you also have the option to send actual samples/products of value or intrigue that you really can’t do with any other method. Think dimensional and send a DM piece that is not an envelope, something unconventional to get your desired clientele to take the time to open and actually digest the message that you are sending. This not only will stand out and brand your name with that person, but when you do a follow up and bring the topic back up you are sure to have a great conversation concerning it.

4: Combining Direct Mail with Digital is a power packed option. If you use your DM campaigns and drive your clientele to a specific vanity landing page, you can you see through analytics of who has visited. You can also see how long they stayed and what they clicked on and then you can deliver an even more hyper focused ad geared towards their perceived interests.

Chad Hedrick, Roof Coating Life

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.

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Why Restore Instead of Re-Roof?

It’s no secret that a quality Fluid Applied Restoration System saves money upfront and money down the road on energy savings. Not only do fluid applied restoration systems extend the service life of your low slope metal or flat roof, but they also extend the life of your cooling system.

Depending on the type of roof you have, whether it’s an acrylic, silicone or urethane restoration, it will extend the life of your entire building by minimizing thermal shock. When you factor in the 25% to 40% reduction in costs compared to a complete reroof, along with the high rising costs to dispose of roofing materials into landfills, fluid applied restoration systems just make sense.

Benefits of Fluid Applied Systems

Here is a list of benefits that fluid applied roofing systems can give you:

  • Commercial roofs typically last roughly 20 years and restoration systems can add another 10 to 20 years to that life. By using a fluid applied system you can differ that costly complete replacement and allow your budgets and capital expenditures to match your time frame.
  • As stated previously, restoring with a Fluid applied system makes your building’s roof sustainable. You are using your existing roofing substrate to create a monolithic, seamless roof that has even more durability than the existing substrate.
  • If a high-quality coating is combined with a spun woven fabric reinforcement it allows the new fluid applied roofing membrane to increase the durability and Elastomeric properties of the roof it’s restoring, so in essence it’s an upgrade.
  • Since fluid applied roofing systems are less cost, it allows a building owner or a facility manager to be progressive in their management. Ignoring a roof and the fact that it is aging and deteriorating does not make that roof’s problems disappear, it only gets worse. Neglect of a roof only means total replacement will be eminent and will come sooner than expected & costs multiply. If a progressive roof maintenance program is enacted early enough, those roofs typically can be repaired and/or then restored with a complete Fluid applied restoration system.

Chad Hedrick, Roof Coating Life
“We Bleed White”

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How’s Your Hair?

man-doing-hair-maintainence

How’s your hair? Are you blessed to be bald like me or do you have that perfect Bon Jovi hair? More than likely you don’t have either and about every 3-6 weeks you have to do something with your hair to maintain it to the desired outcome you’re after.

Maintaining for the Desired Effect:

Building maintenance is no different. If your building owners allow gutters, kick outs, roof drains, tree limbs, HVAC covers, gas pipe stands, and other issues to be left un-checked they can end up causing & costing them thousands of dollars.

But on the other hand if they have a maintenance program in place to catch any of these concerns before they cause any long term issues, then they are actually decreasing the life cycle costing of their roofing system. Not only that, but at the time of a sale if a building is changing hands in a real estate transaction, a roof that has a proven maintenance schedule will be worth much more compared to one of the same age that’s been left unkept.

Keep it Under Control:

Building maintenance is a lot like long, shaggy, unkept hair: you have to do something to keep it in control or it will become a hairy situation that’s hard to manage. At the end of the day, sell the value of what you are doing by providing building owners with a maintenance agreement and show them how doing it is a long-term smart financial decision.

Chad Hedrick, Roof Coating Life

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.
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Are You Setting The Pace?

pace

What is “PACE?”

Pace stands for “property assessed clean energy.” It’s an industry organization that helps contractors and consumers finance projects. What the Pace program does is uses a bond program to finance energy efficiency projects in the residential & commercial world. Once a municipality’s financial district adopts the bond program, bonds can be issued. So homeowners or building owners who are adding energy efficient improvements can be granted loans through the pace program. The unique thing about the program is that the property owners are able to repay the loans with (obvious interest) over 20 years based on an annual assessment that goes onto their property taxes.

Why it’s a Good Thing

By doing it this way the pace loan program allows contractors to get over the two common hurdles for owners which are: upfront cost and the possibility of those costs not being recovered if the property was to be sold.

Pace allows them to install energy-efficient upgrades now and pay later. If the property happens to be sold before the repayment has been made then the remaining tax liability becomes part of the property’s new tax bill and the new owner just takes it over.

With credit being a serious thing in the Economy today, and having cash flow tightened, this type of program is a great alternative to traditional financing. If it’s offered in your area you should be taking advantage of it as often as possible. Your clients will be able to make the payments even easier by reaping the benefits of the energy-efficient upgrades that you are installing such a spray foam or cool roof coatings.

Unfortunately…

The only thing holding pace back is that it requires state by state approvals to create legislation to have their own pace programs, which is a slow process. PACE-enabling legislation is active in 36 states plus D.C., and PACE programs are now active (launched and operating) in 20 states plus D.C.

In states where the pace program is available a contractor should be doing their due diligence on educating their clients about the programs benefits. Contractors who do not have the pace program available need to for the benefit of the whole industry, encourage their state to pass the pace bond program.

Let’s Work Together to Pick up the Pace

If we can all come together as advocates we can get this program adopted across the entire United States and allow our clients to take advantage of the benefits of it. With the added ability to sell more jobs and building owners to be able to have the work completed, we can even add more economic benefit by creating new jobs.

Another benefit to the program is for the actual local governments benefit, which is that the program provides new revenue sources through interest charges that go out on the loans. Although the interest is minimal with added quantity they can add up to substantial stimulation for local economies.

So let’s gather together to get the Fluid Applied Roof Restoration Industry up to PACE and saving roofs & saving dollars one roof at a time.

Chad Hedrick, Roof Coating Life
“We Bleed White”

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How do you Stretch your Leadership Growth?

Caulking-Being-Stretched

I was recently at a manufacture’s National Convention and was able to be trained by some of the world’s best Leadership trainers: Dr. John C Maxwell, Dr Doug Firebaugh & Pastor Craig Groeschel. Leaders of this magnitude are few and far between and when you have a power packed line up like them, you shut down all distractions, open up all your available brain power and absorb it all in.

Identifying Strengths and Weaknesses:

That weekend has been a game changer for me in the way of opening my eyes to the areas of leadership that I am seriously lacking in. Craig Groeschel helped me realize my strengths and how I can build on them. It also opened my eyes to know that there are things I am equally struggling in or have a weakness in. By identifying my weaknesses, I can do my best to create a system that helps me strengthen them. Internally I have to create a support system that works, that makes me aware of the issue, and allows me to seek help to develop it or even just accept that weakness and learn to deal with it.

Discovering a Defining Trait of Leadership: Discipline

Learning from both Maxwell & Groeschel that a true defining trait of leadership, is discipline. It is not what we do occasionally but what we do consistently that builds the confidence and drive that is needed to build our leadership to all new levels. Maxwell and Groeschel both stated that the secret to success is doing something every day and not shooting for doing something in an “All Day” effort. Consistency compounds efforts and results.

Failing Forward:

One of Maxwells key points was to fail forward and fail faster. If we strive for this cycle of success, we are always in a growth/learning mode. By testing, failing, learning, improving and then repeating you are always moving forward. Maxwell stated to quit counting your losses and start counting your lessons.

Being Intentional:

Doing all of these things with specific intentionality will help you reach your goals sooner and more often. To move forward in your coating business, work on things to intentionally stretch yourself farther as a leader. Do them daily and stay focused.

The Winning Success Formula:

If you can find your purpose in life, incorporate it into what you do and continually add value to the people that you are around daily, you are in route to a truly fulfilled life. If we can be of any help on your journey, reach out and let’s grow together.

Chad Hedrick, Roof Coating Life
“We Bleed White”

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.
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Coatings Need to Put You in a Sticky Situation

pull-test

You are a professional coating contractor but you are only as good as two things: 1) The product you’re installing and 2) The surface you’re trying to be stuck to, & if you don’t have one of those it could be a bad deal.

I can take the best product made and put it on an unclean or unsuitable surface and it isn’t worth anything, but I can also take a drastically inferior coating and put it on a properly prepped and suitable substrate and more than likely make it last for quite some time as a repair.

In the coatings industry prep is everything.

Whether it is power washing and acid etching a metal roof or using a specified cleaner for an aged EPDM, TPO, mod-bit or aged coating, whatever you do to prep the surface is key.

Metal & flat roofs are commonly plagued with oxidation, rooftop oil’s, and other contaminants that can cause a quality Fluid Applied system from adhering properly. On the single ply restoration front, key components to good adhesion are using enough pressure washer force (psi) & gala of blasting media (aka water) to clear the dirt, grime & oxidization from the surface, whether it be the carbon buildup on an EPDM or the oxidized factory applied surface coating used on TPO or PVC membranes.

Now don’t get me wrong, I’m not expecting you to power wash entire roof just to do a couple pull test, but care does need to be taken for the areas that you are doing a pull test to be treated as if you were doing a full on restoration project.

Once the specified cleaner has been used at least in a 1 x 1‘ area and allowed to dry, then you would use your specified primer for whatever system you are entertaining. We will use a factory finish metal roof for an example. Once we have cleaned our specified area and installed our primer we will allow the primer to cure out the allotted time needed prior to doing the actual pull test.

Once the primer has cured, typically primers at the low milk thickness will cure out in a matter of an hour or 2, we will apply our coatings at the specified gal/sq rates from the manufacturer. Once you have installed the initial layer of coatings you would take a piece of fabric 1 inch wide and embed that into the coatings leaving a 3-4 inch tag end not installed into the coatings.

We would then apply additional coatings over the fabric, fully encapsulating it into coatings. Giving this test or multiple tests on a given roof an ample dry time, typically 3 to 4 days in the summer season, we will then come back and perform the actual pull test.

To perform the pull test you will take a razor blade and make an incision down the side of your fabric on both sides, leaving you with two incisions 1 inch apart the length of the fabric.

Now cut a small incision into your fabric’s loose tag end, and approximately 1 to 1 1/2 inches from the end. This will be the hole that you will hook your digital scale to test the amount of pounds per square inch it takes to remove the fabric. Care must be taken when pulling the fabric off of the substrate. You want to pull in a perpendicular manner to the substrate, so in this case we would apply vertical pressure, keeping the tag end at a 90° angle to the roofing substrate.

While pulling with a constant tension against the fabric, we will record the pounds of pull that it takes for failure. Typically any number above 3 pounds per square inch is considered adequate adhesion for a substrate. The reasoning by using a 1 inch wide piece of fabric is for easy calculating of pounds per square inch. If the fabric you are using is say 2 1/2 inches wide then you would have to multiply the pounds per square inch of pull times 2.5 to make sure it’s adequate (2.5×3).

Doing this allows you to know that you are applying your fluid applied system to a substrate that you will be adhered to long term as well as it buys you protection from possible warranty claims. If a manufacture tries to push off a potential warranty claim issue onto you claiming of you not doing your due diligence, you can potentially save yourself by showing that you did pull test prior to install & they passed.

Another key thing to do when performing your adhesion test is to take them from random areas and do at least two areas on the existing substrate that would be considered the poorest quality adhesion areas, typically in low lying or ponded water areas.

This is one of those times in life that to get out of a potential sticky situation later, you want to make sure you’re stuck first.

Chad Hedrick, Roof Coating Life
“We Bleed White”

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.
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Restoration: What Is It?

Metal-Roof-Restoration

The costs of operating and maintaining a building are rising almost daily and owners are looking for alternatives. With the soaring cost of energy and the minimal insulation standards of the years before, it’s becoming a financial epidemic. Getting a roof restored and upgraded could be one of the best ROI’s for an owner’s budget.

There are obviously numerous products and systems that are able to extend your existing roof’s Life span. Most are fluid applied using different chemistries of coatings that are well suited for the type of restoration needed. With the advancements in application methods, it is rather quick and very efficient use of manpower.

The restoration of the roof for leak prevention and cooling related reductions is a great use, but it reaches far beyond that. Restoration minimizes our land fills being over burdened, as well as lowering water contamination chances.

The key thing is realizing not all roofs are in restorable status and should be treated accordingly. Restoring a failing roof means you are costing a building owner even more money long term and should be avoided at all costs. Sadly, it happens often and then the finger pointing starts, with the contractor, manufacturer and building owner all blaming each other.

Let’s cover a few things that need to be looked at during the pre-bid of a restoration option…

1. Remaining Life of the Existing Roofing System and it’s Substrate:

If a roof has had years of leaks and repairs and has wet areas that may have caused damage to the decking, those issues need dealt with prior to any other thing. If the damage is 25%+ then by code the roof has to be deemed a re-roof and must be removed. Also, if there is already 2 roofs in play although a coating could be applied, it isn’t always the best long term option. Through core samples, pull tests and infrared inspections you can determine if the roof is a good candidate for a restoration.

2. Wet Insulation:

Insulation that is wet must be removed, no questions asked. Wet insulation is often an ideal home for Mold to start, as well as it will continue to degrade the decking where it is in close proximity.

3. The Existing Roof’s Current Classification:

This seems obvious but a good analysis of what the existing roofs is and identify its current classification will guide you towards a proper fluid applied restoration product and system.

4. Flashings, Drains, Mechanical Curbs, Vents and all Penetrations:

Along with this is to check interior operations so you are made aware if there are any High Humidity producing operations that could cause additional issues.

5. Drainage:

Drainage is one of the other key concerns. If there is ponding water that exceeds 1/4” deep after 48 hours, those areas need to be either diverted, either with saddle/crickets or interior drains. Or they will need to be treated with a product that can withstand ponding water such as a Silicone or Urethane, just not an acrylic.

At the end of the day it is up to you, the professional, to make your evaluations. Search out other professionals if you are unable to determine if a roof would qualify for a restoration system. Once you’re confident, then you specify a coating system suitable for that roof: one that has the proper Fire rating, and durability that it will require, based on the foot traffic it typically gets.

Do your homework and help all of us grow this industry with higher standards.

Chad Hedrick, Roof Coating Life
“We Bleed White”

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.
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Roof Coatings are Band-Aids

Rooftop-with-a-band-aid-on-it

(Before you send me a scathing email, be sure to read this article in it’s entirety.)

Have you ever heard someone say that roof coatings aren’t a real roof and that they are just a temporary fix, disposable roof or a Band-Aid?

Sadly in some cases that’s true. Our industry has a plague and that is typically surrounded by a Big Box. Yes I said it, the Big Box store mentality of our society is a plague to our sector of the roofing industry worse than almost any other. If you can carry a bucket from the store you can be a repair man, or even worse a commercial roofing contractor.

It’s all about the sale, volume, commodity pricing & the almighty $$$$. Consumer outlets are a huge reason you see buckets of certain manufacturers sitting on the roof with rollers still stuck in them dried hard.On the flip side, if you really look at the life cycle of traditional single ply roofing it is the epitome of temporary roofing. Without fluid applied systems single ply roofing would have no option of remaining on a building without a complete tear-off every 10-20 yrs.

Why Fluid Applied Roofing Systems ARE the answer:

With the advancements of fluid applied systems, existing roofs can now be restored and extended life of service can be indefinitely, if maintained well. Since a fluid applied system weighs literally ounces per sq ft, weight is not an issue ever again.

This sustainability aspect of fluid applied systems is one of the key components to its future growth. When you can go to an aged metal roof and extend the viable life cycle of it all while costing the owner 30-40% less than a reroof and still have the option of a reroof down the road if ever needed, that’s powerful.

The next time someone says fluid applieds are a bandaid option, ask them which one is more like a bandaid, pointing out that a single ply is a loose covering randomly attached until removed by force. And much like a bandaid, it can hurt to take it off and replace with anything else. Fluid applied’s are here to stay and will be a dominate sector in the years to come.

Chad Hedrick, Roof Coating Life
“We Bleed White”

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.