Why Restore Instead of Re-Roof?

It’s no secret that a quality Fluid Applied Restoration System saves money upfront and money down the road on energy savings. Not only do fluid applied restoration systems extend the service life of your low slope metal or flat roof, but they also extend the life of your cooling system.

Depending on the type of roof you have, whether it’s an acrylic, silicone or urethane restoration, it will extend the life of your entire building by minimizing thermal shock. When you factor in the 25% to 40% reduction in costs compared to a complete reroof, along with the high rising costs to dispose of roofing materials into landfills, fluid applied restoration systems just make sense.

Benefits of Fluid Applied Systems

Here is a list of benefits that fluid applied roofing systems can give you:

  • Commercial roofs typically last roughly 20 years and restoration systems can add another 10 to 20 years to that life. By using a fluid applied system you can differ that costly complete replacement and allow your budgets and capital expenditures to match your time frame.
  • As stated previously, restoring with a Fluid applied system makes your building’s roof sustainable. You are using your existing roofing substrate to create a monolithic, seamless roof that has even more durability than the existing substrate.
  • If a high-quality coating is combined with a spun woven fabric reinforcement it allows the new fluid applied roofing membrane to increase the durability and Elastomeric properties of the roof it’s restoring, so in essence it’s an upgrade.
  • Since fluid applied roofing systems are less cost, it allows a building owner or a facility manager to be progressive in their management. Ignoring a roof and the fact that it is aging and deteriorating does not make that roof’s problems disappear, it only gets worse. Neglect of a roof only means total replacement will be eminent and will come sooner than expected & costs multiply. If a progressive roof maintenance program is enacted early enough, those roofs typically can be repaired and/or then restored with a complete Fluid applied restoration system.

Chad Hedrick, Roof Coating Life
“We Bleed White”

How’s Your Hair?

man-doing-hair-maintainence

How’s your hair? Are you blessed to be bald like me or do you have that perfect Bon Jovi hair? More than likely you don’t have either and about every 3-6 weeks you have to do something with your hair to maintain it to the desired outcome you’re after.

Maintaining for the Desired Effect:

Building maintenance is no different. If your building owners allow gutters, kick outs, roof drains, tree limbs, HVAC covers, gas pipe stands, and other issues to be left un-checked they can end up causing & costing them thousands of dollars.

But on the other hand if they have a maintenance program in place to catch any of these concerns before they cause any long term issues, then they are actually decreasing the life cycle costing of their roofing system. Not only that, but at the time of a sale if a building is changing hands in a real estate transaction, a roof that has a proven maintenance schedule will be worth much more compared to one of the same age that’s been left unkept.

Keep it Under Control:

Building maintenance is a lot like long, shaggy, unkept hair: you have to do something to keep it in control or it will become a hairy situation that’s hard to manage. At the end of the day, sell the value of what you are doing by providing building owners with a maintenance agreement and show them how doing it is a long-term smart financial decision.

Chad Hedrick, Roof Coating Life


Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.

Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.

Are You Setting The Pace?

pace

What is “PACE?”

Pace stands for “property assessed clean energy.” It’s an industry organization that helps contractors and consumers finance projects. What the Pace program does is uses a bond program to finance energy efficiency projects in the residential & commercial world. Once a municipality’s financial district adopts the bond program, bonds can be issued. So homeowners or building owners who are adding energy efficient improvements can be granted loans through the pace program. The unique thing about the program is that the property owners are able to repay the loans with (obvious interest) over 20 years based on an annual assessment that goes onto their property taxes.

Why it’s a Good Thing

By doing it this way the pace loan program allows contractors to get over the two common hurdles for owners which are: upfront cost and the possibility of those costs not being recovered if the property was to be sold.

Pace allows them to install energy-efficient upgrades now and pay later. If the property happens to be sold before the repayment has been made then the remaining tax liability becomes part of the property’s new tax bill and the new owner just takes it over.

With credit being a serious thing in the Economy today, and having cash flow tightened, this type of program is a great alternative to traditional financing. If it’s offered in your area you should be taking advantage of it as often as possible. Your clients will be able to make the payments even easier by reaping the benefits of the energy-efficient upgrades that you are installing such a spray foam or cool roof coatings.

Unfortunately…

The only thing holding pace back is that it requires state by state approvals to create legislation to have their own pace programs, which is a slow process. PACE-enabling legislation is active in 36 states plus D.C., and PACE programs are now active (launched and operating) in 20 states plus D.C.

In states where the pace program is available a contractor should be doing their due diligence on educating their clients about the programs benefits. Contractors who do not have the pace program available need to for the benefit of the whole industry, encourage their state to pass the pace bond program.

Let’s Work Together to Pick up the Pace

If we can all come together as advocates we can get this program adopted across the entire United States and allow our clients to take advantage of the benefits of it. With the added ability to sell more jobs and building owners to be able to have the work completed, we can even add more economic benefit by creating new jobs.

Another benefit to the program is for the actual local governments benefit, which is that the program provides new revenue sources through interest charges that go out on the loans. Although the interest is minimal with added quantity they can add up to substantial stimulation for local economies.

So let’s gather together to get the Fluid Applied Roof Restoration Industry up to PACE and saving roofs & saving dollars one roof at a time.

Chad Hedrick, Roof Coating Life
“We Bleed White”

How do you Stretch your Leadership Growth?

Caulking-Being-Stretched

I was recently at a manufacture’s National Convention and was able to be trained by some of the world’s best Leadership trainers: Dr. John C Maxwell, Dr Doug Firebaugh & Pastor Craig Groeschel. Leaders of this magnitude are few and far between and when you have a power packed line up like them, you shut down all distractions, open up all your available brain power and absorb it all in.

Identifying Strengths and Weaknesses:

That weekend has been a game changer for me in the way of opening my eyes to the areas of leadership that I am seriously lacking in. Craig Groeschel helped me realize my strengths and how I can build on them. It also opened my eyes to know that there are things I am equally struggling in or have a weakness in. By identifying my weaknesses, I can do my best to create a system that helps me strengthen them. Internally I have to create a support system that works, that makes me aware of the issue, and allows me to seek help to develop it or even just accept that weakness and learn to deal with it.

Discovering a Defining Trait of Leadership: Discipline

Learning from both Maxwell & Groeschel that a true defining trait of leadership, is discipline. It is not what we do occasionally but what we do consistently that builds the confidence and drive that is needed to build our leadership to all new levels. Maxwell and Groeschel both stated that the secret to success is doing something every day and not shooting for doing something in an “All Day” effort. Consistency compounds efforts and results.

Failing Forward:

One of Maxwells key points was to fail forward and fail faster. If we strive for this cycle of success, we are always in a growth/learning mode. By testing, failing, learning, improving and then repeating you are always moving forward. Maxwell stated to quit counting your losses and start counting your lessons.

Being Intentional:

Doing all of these things with specific intentionality will help you reach your goals sooner and more often. To move forward in your coating business, work on things to intentionally stretch yourself farther as a leader. Do them daily and stay focused.

The Winning Success Formula:

If you can find your purpose in life, incorporate it into what you do and continually add value to the people that you are around daily, you are in route to a truly fulfilled life. If we can be of any help on your journey, reach out and let’s grow together.

Chad Hedrick, Roof Coating Life
“We Bleed White”


Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.

Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.

Coatings Need to Put You in a Sticky Situation

pull-test

You are a professional coating contractor but you are only as good as two things: 1) The product you’re installing and 2) The surface you’re trying to be stuck to, & if you don’t have one of those it could be a bad deal.

I can take the best product made and put it on an unclean or unsuitable surface and it isn’t worth anything, but I can also take a drastically inferior coating and put it on a properly prepped and suitable substrate and more than likely make it last for quite some time as a repair.

In the coatings industry prep is everything.

Whether it is power washing and acid etching a metal roof or using a specified cleaner for an aged EPDM, TPO, mod-bit or aged coating, whatever you do to prep the surface is key.

Metal & flat roofs are commonly plagued with oxidation, rooftop oil’s, and other contaminants that can cause a quality Fluid Applied system from adhering properly. On the single ply restoration front, key components to good adhesion are using enough pressure washer force (psi) & gala of blasting media (aka water) to clear the dirt, grime & oxidization from the surface, whether it be the carbon buildup on an EPDM or the oxidized factory applied surface coating used on TPO or PVC membranes.

Now don’t get me wrong, I’m not expecting you to power wash entire roof just to do a couple pull test, but care does need to be taken for the areas that you are doing a pull test to be treated as if you were doing a full on restoration project.

Once the specified cleaner has been used at least in a 1 x 1‘ area and allowed to dry, then you would use your specified primer for whatever system you are entertaining. We will use a factory finish metal roof for an example. Once we have cleaned our specified area and installed our primer we will allow the primer to cure out the allotted time needed prior to doing the actual pull test.

Once the primer has cured, typically primers at the low milk thickness will cure out in a matter of an hour or 2, we will apply our coatings at the specified gal/sq rates from the manufacturer. Once you have installed the initial layer of coatings you would take a piece of fabric 1 inch wide and embed that into the coatings leaving a 3-4 inch tag end not installed into the coatings.

We would then apply additional coatings over the fabric, fully encapsulating it into coatings. Giving this test or multiple tests on a given roof an ample dry time, typically 3 to 4 days in the summer season, we will then come back and perform the actual pull test.

To perform the pull test you will take a razor blade and make an incision down the side of your fabric on both sides, leaving you with two incisions 1 inch apart the length of the fabric.

Now cut a small incision into your fabric’s loose tag end, and approximately 1 to 1 1/2 inches from the end. This will be the hole that you will hook your digital scale to test the amount of pounds per square inch it takes to remove the fabric. Care must be taken when pulling the fabric off of the substrate. You want to pull in a perpendicular manner to the substrate, so in this case we would apply vertical pressure, keeping the tag end at a 90° angle to the roofing substrate.

While pulling with a constant tension against the fabric, we will record the pounds of pull that it takes for failure. Typically any number above 3 pounds per square inch is considered adequate adhesion for a substrate. The reasoning by using a 1 inch wide piece of fabric is for easy calculating of pounds per square inch. If the fabric you are using is say 2 1/2 inches wide then you would have to multiply the pounds per square inch of pull times 2.5 to make sure it’s adequate (2.5×3).

Doing this allows you to know that you are applying your fluid applied system to a substrate that you will be adhered to long term as well as it buys you protection from possible warranty claims. If a manufacture tries to push off a potential warranty claim issue onto you claiming of you not doing your due diligence, you can potentially save yourself by showing that you did pull test prior to install & they passed.

Another key thing to do when performing your adhesion test is to take them from random areas and do at least two areas on the existing substrate that would be considered the poorest quality adhesion areas, typically in low lying or ponded water areas.

This is one of those times in life that to get out of a potential sticky situation later, you want to make sure you’re stuck first.

Chad Hedrick, Roof Coating Life
“We Bleed White”


Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.

Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.

Restoration: What Is It?

Metal-Roof-Restoration

The costs of operating and maintaining a building are rising almost daily and owners are looking for alternatives. With the soaring cost of energy and the minimal insulation standards of the years before, it’s becoming a financial epidemic. Getting a roof restored and upgraded could be one of the best ROI’s for an owner’s budget.

There are obviously numerous products and systems that are able to extend your existing roof’s Life span. Most are fluid applied using different chemistries of coatings that are well suited for the type of restoration needed. With the advancements in application methods, it is rather quick and very efficient use of manpower.

The restoration of the roof for leak prevention and cooling related reductions is a great use, but it reaches far beyond that. Restoration minimizes our land fills being over burdened, as well as lowering water contamination chances.

The key thing is realizing not all roofs are in restorable status and should be treated accordingly. Restoring a failing roof means you are costing a building owner even more money long term and should be avoided at all costs. Sadly, it happens often and then the finger pointing starts, with the contractor, manufacturer and building owner all blaming each other.

Let’s cover a few things that need to be looked at during the pre-bid of a restoration option…

1. Remaining Life of the Existing Roofing System and it’s Substrate:

If a roof has had years of leaks and repairs and has wet areas that may have caused damage to the decking, those issues need dealt with prior to any other thing. If the damage is 25%+ then by code the roof has to be deemed a re-roof and must be removed. Also, if there is already 2 roofs in play although a coating could be applied, it isn’t always the best long term option. Through core samples, pull tests and infrared inspections you can determine if the roof is a good candidate for a restoration.

2. Wet Insulation:

Insulation that is wet must be removed, no questions asked. Wet insulation is often an ideal home for Mold to start, as well as it will continue to degrade the decking where it is in close proximity.

3. The Existing Roof’s Current Classification:

This seems obvious but a good analysis of what the existing roofs is and identify its current classification will guide you towards a proper fluid applied restoration product and system.

4. Flashings, Drains, Mechanical Curbs, Vents and all Penetrations:

Along with this is to check interior operations so you are made aware if there are any High Humidity producing operations that could cause additional issues.

5. Drainage:

Drainage is one of the other key concerns. If there is ponding water that exceeds 1/4” deep after 48 hours, those areas need to be either diverted, either with saddle/crickets or interior drains. Or they will need to be treated with a product that can withstand ponding water such as a Silicone or Urethane, just not an acrylic.

At the end of the day it is up to you, the professional, to make your evaluations. Search out other professionals if you are unable to determine if a roof would qualify for a restoration system. Once you’re confident, then you specify a coating system suitable for that roof: one that has the proper Fire rating, and durability that it will require, based on the foot traffic it typically gets.

Do your homework and help all of us grow this industry with higher standards.

Chad Hedrick, Roof Coating Life
“We Bleed White”


Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.

Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.

Roof Coatings are Band-Aids

Rooftop-with-a-band-aid-on-it

(Before you send me a scathing email, be sure to read this article in it’s entirety.)

Have you ever heard someone say that roof coatings aren’t a real roof and that they are just a temporary fix, disposable roof or a Band-Aid?

Sadly in some cases that’s true. Our industry has a plague and that is typically surrounded by a Big Box. Yes I said it, the Big Box store mentality of our society is a plague to our sector of the roofing industry worse than almost any other. If you can carry a bucket from the store you can be a repair man, or even worse a commercial roofing contractor.

It’s all about the sale, volume, commodity pricing & the almighty $$$$. Consumer outlets are a huge reason you see buckets of certain manufacturers sitting on the roof with rollers still stuck in them dried hard.On the flip side, if you really look at the life cycle of traditional single ply roofing it is the epitome of temporary roofing. Without fluid applied systems single ply roofing would have no option of remaining on a building without a complete tear-off every 10-20 yrs.

Why Fluid Applied Roofing Systems ARE the answer:

With the advancements of fluid applied systems, existing roofs can now be restored and extended life of service can be indefinitely, if maintained well. Since a fluid applied system weighs literally ounces per sq ft, weight is not an issue ever again.

This sustainability aspect of fluid applied systems is one of the key components to its future growth. When you can go to an aged metal roof and extend the viable life cycle of it all while costing the owner 30-40% less than a reroof and still have the option of a reroof down the road if ever needed, that’s powerful.

The next time someone says fluid applieds are a bandaid option, ask them which one is more like a bandaid, pointing out that a single ply is a loose covering randomly attached until removed by force. And much like a bandaid, it can hurt to take it off and replace with anything else. Fluid applied’s are here to stay and will be a dominate sector in the years to come.

Chad Hedrick, Roof Coating Life
“We Bleed White”


Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.

Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.

Checklist for the Brand New Coatings Contractor (or a new Division of your Existing Company)

New-Contractor-Checklist

1: Select a business name that is well represented by what your niche focus is. Use something along the lines of: “Commercial Roof Coatings of Iowa” instead of “Iowa Roofing and Coatings”, it helps establish your company for Google and the public, by describing in detail what you primarily do.

2: Get a good website up and rolling that is optimized and searchable.

3: Start a Facebook page for your business. Add other Social Media outlets as you grow or expand ones that you already use.

4: Advertise yourself with branded vehicles, shirts, hats, literature and business cards. You can start with a minimal amount of material, but be sure you have enough to be able to begin cold calling in your area.

5: Develop your marketing plan and start working on it immediately: Cold Calling, Direct Mail, Social Media, Trade Shows, Digital marketing, etc.

6: Get your Demo kits started so when you are presenting they are ready.

7: If you can’t answer or return calls in a timely manner, then hire out an answering service to make your company feel larger.

8: Have a system in place for inspections and estimating that is timely and makes a positive impression.

9: Create a Follow Up Plan that is consistent and goes until you get a “YES,” “NO” or a “we already awarded that project.”

10: Do the highest quality work possible on landed projects and never cut corners. Your reputation is something that you can not easily get back once its created. Make a reputable name for your business from the very beginning. This is especially helpful in getting repeat business and referrals.

Chad Hedrick, Roof Coating Life
“We Bleed White”


Want to read more?

“How Your Competition Can Be Your Best Ally In The Roofing Industry”

“Professional Contractors Never Stop Learning”

“The Launch of the Roof Coating Life Blog”


Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.

Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.

Professional Contractors Never Stop Learning

Educated-Contractors-Never-Stop-Learning

No matter how long you’ve been in the business, you owe it to yourself and to your customers to continually learn at the speed that our industry is growing. Technology has changed the quality and overall performance of today’s roofing systems. It has also changed the applications and methods of installation and proven long-term performance based designs.

What may have been known as common knowledge 15 years ago could quite possibly have been replaced with newer technologies and newer methods that give better long-term performance.

Here are a few other reasons why you should continually immerse yourself into trainings, whether it be manufacture-based or in field trainings with other contractors or product reps:

1. The human mind can only retain so much knowledge, without it being brought back to the forefront by daily use.

Things can easily become clouded or confused and we commonly think we recall something to a T, yet it could actually be somewhat different in reality. By attending regular trainings it allows things to be brought back to a more conscious level and builds off of repetition.

2. Technology and advancements have changed for the better by the way that products are applied, stored, used, disposed of and cleaned.

By attending trainings you will learn all of the methods that will make you a better steward of the industry and of our planet.

3. Consistently attending Industry trainings will bring you more profit by expanding horizons of your options and methods of delivering those options to your potential clients.

Take coating’s for an example: if all a contractor ever did on a metal roof was a TPO flute Fill layover and he comes in contact with a customer who does not have the budget for that system, a Fluid Applied system could be a very viable opportunity for that contractor to still make a sale and serve his client. 

Also as stated before when you learn tips tricks or equipment that will speed up your install time while still delivering quality workmanship you lower your labor and increase your profits.


At the end of the day, attending trainings makes you a better contractor so reach out to your local rep, your manufacture, or to other contractors in your area and see which trainings they would recommend you attend and get registered for them as well.
Educated contractors make educated decisions.

Chad Hedrick, Roof Coating Life
“We Bleed White”


Want to read more?

“How Your Competition Can Be Your Best Ally In The Roofing Industry”
“Check List for the Brand New Coatings Contractor”
“The Launch of the Roof Coating Life Blog”

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.


Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.


How Your Competition Can Be Your Best Ally In The Roofing Industry

two-roofers-shaking-hands

We all know that traditionally your product rep or manufacturers rep can be a huge support system for you and your business. A Rep that reaches out even after you have bought their product and makes sure that you had a successful install, is one worth bragging on and keeping.

But another group of people that could be huge allies in you getting more jobs is your so-called “competition.” I know you’re thinking “what is he talking about? Why would I work with my competition and why would they give me jobs?”

Here is the reasoning behind those crazy thoughts:

I’m not suggesting that you reach out to every competitor that you have in your market, but what I do suggest is that you reach out to a handful of the top notch top quality professionals that you know, who are large players in your market. Find out what services or systems they install that you don’t, and vice versa. 

Let’s say they only install TPO/PVC and EPDM because they are a large single ply contractor. If you were to make a good acquaintance with them and show them how you can offer a high-quality liquid applied system to their repertoire when they come in contact with a client who may not have the budget for a TPO or a layover, they can refer you or bring you in as a sub to do a coating system for them. This allows them to continue to serve their clients and still get a small piece of the pie on an otherwise lost opportunity.

In doing so, if you come across a roof that is in need of a single ply or a specific system that you currently don’t install, you can reach out to them and do the same thing. You can refer them or use them as a sub and you both get a piece of the pie and build both of your businesses.

Mutual Benefits:

Not only does this build stronger communities because of the shared wealth and growth but it also builds a stronger quality control in your market which will allow the cream to rise to the top promoting both of you to get more jobs.

If you live in a storm ridden area this will give both of you the opportunity to tackle more jobs by having more tools in the toolbox, thus improving the bottom line for both companies.

At the end of the day, when you collaborate you eliminate competition and dominate industries.

Chad Hedrick, Roof Coating Life
“We Bleed White”


Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.


Want to read more?

“Checklist for the Brand New Coatings Contractor”
“Professional Contractors Never Stop Learning”
“The Launch of the Roof Coating Life Blog”

Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.


Want to up your game in the Fluid Applied Roofing Industry? Sign up for Tips and Tricks of the trade so you can live the Roof Coating Life like a Boss.