Category: Marketing

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How Do I get into the Commercial Roof Coatings Industry!!!

Metal-Roof-Restoration

I have guys constantly contact me and ask how do I get into the Commercial Roof coatings Industry? Now let me be blunt and say that there is NO single thing that just gets you rolling care free. If it was that easy the perceived liability would be gone and everyone would be doing it thus the profit margins would be little to zero. BUUUUUTTTTTT there are a few things that we have seen used that have been proven by dozens upon dozens of contractors and if followed have increased the % of success to an amazingly high number. Here are a few of those steps to get things rolling.

1: Set up a contractor account with your chosen manufacturer.
2: Choose a Company Name (add the word coatings to it) or start a new commercial division for better brand awareness.
3: Get busy with any form of marketing to get publicity &/or exposure. Tell EVERYONE you know what you are now involved with and that any referrals would be extremely helpful.

“People want to help”

4: Get to the next manufacturer provided training as soon as you can and commit to make a go of it.
5: Commit yourself or an employee to 20 cold calls a week for next 6 months minimum and record all address’s in a database for future marketing
6: Get a seo optimized website specifically for your coatings division.

“A company without a digital fingerprint doesn’t exist in today’s market.”

7: Blast a (min) 5-7k piece DM campaign and be prepared to do it 2-3x per year
8: Follow up with bid opportunities in 48 hrs or less, & show up when you say you are going to be there.
9: Do demos & face to face presentations in every bid opp if possible.

“Lead deficit disorder is one of the fastest ways to fail in a new business”

10: Stay committed and persistent

If you are interested in a proven training platform, equipment supplier, vast experience in the Industry, and a support system to help you succeed then contact us from our www.RoofCoatingLife.com page and lets see if we can be a fit.

Chad Hedrick

RoofCoatingLife.com

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.

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Market or Exit

One thing that is quite obvious is that Marketing your coating business is of the utmost importance. But sadly the vast majority of contractors are unprepared for this aspect of their new business and thus suffer and sometimes even fail because of it.

In order to accumulate qualified roof leads, a Marketing Strategy that is tailored to your business, resources, demographics and even your personality needs to be implemented into your business as soon as possible.

Plan to invest a minimum of $5-$10k in your business if you want to accelerate your results.

The sooner it is implemented the sooner your return on investment will happen. Many marketing techniques exist in today’s business world. However with our 20 years of fluid applied experience we have settled mainly on 4 marketing strategies that have consistently proven capable of producing substantial business within 2 years and often see great results in year one. The single greatest hurdle to seeing success is the failure to initiate a strategy quickly and thoroughly.

Marketing & advertising are designed to produce leads & from these leads if properly nurtured Sales will result. But first you must set your course with a strategy and invest into it to see the fruits of your labor.

Here are the strategies that we have see work in our industry.

  • #1 Direct Mail is a staple for our guys efforts and should definitely be entertained in yours. Here are a few highlights on DM. The list, the piece and the mailing house. The list is the names and addresses of the potential buildings that you are interested in bidding roofs on. You can use your own list if you have one, but if not there are a multitude of list companies out there that can provide you with a list.
  • The piece is the actual postcard, trifold or other piece of mail that will physically be delivered to your list. Whatever you choose to use, here is a tip, put your face on it so it builds rapport with your client so they feel they get to know you in your branding campaigns.
  • The mailing house is where the work gets done. You deliver your piece and have your list sent to them electronically and they will do the hard work. They will run your piece through their equipment that will print your address and the postage onto the piece and then they will combine the common zip codes and deliver them pre-sorted to the Postal Service to help reduce your postage costs.

Warm up those doors.

  • #2 Cold Calls are an easy way to drum up leads as well. Cold calls allow you to take rain days and build your own lists that you can then use as your own verified DM campaign list.
  • All a Cold Call needs to consist of is simply stopping in and getting a business card or name of the decision maker for the buildings maintenance. You are not necessarily trying to sell anything, mainly making your name known and seeing if you can get the decision makers info for later use. TIP: Use one of your pre-printed direct mail pieces as something to leave the secretary so when they get your next piece they now have see it 2x at minimum.

Don’t give up on face to face.

  • #3 Trade Shows can still be beneficial lead generators. One Main reason is that you are typically the only commercial roofing contractor there at the show and all of those that attend the show either own, work at or know someone who owns a commercial or agricultural building that could use your services. This alone is a good reason to attend shows as it builds your brand for typically a small cost. Combining DM and tradeshow’s is also a very effective combination.
  • #4 Lead generation through social media. Having a business page that you consistently post pics of your work &/or problems that you solve for building owners is a very effective method of lead generation.  Using Facebook ads targeting audiences that are in your geography and fit the profile of the type of customer your after has become a large player in the service based industries.

Using these strategies all at the same time playing off of each other builds credibility and Brand awareness and can often maximize the dollars you are spending for best ROI. Whatever you do just implement one as soon as possible so you can start seeing results.

If your interested in more details on these methods we share things in way more detail with our Roof Coating Life clients and would love to help you build your business.

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.

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What are your Customers Costing You?

Do you know what a customer costs you? I recently read a story about a guy who had a friend ask him for a reference to a good roofer. He responded and said no problem you need to call “this guy” and even called his roofer friend and told him that the friend was expecting his call.

His Roofer friend did call and set up an appointment to check out the roof, but about a week or so later when he asked his friend to see how it went with his “Roofer” his friend said your roofer called and set an appointment and never showed or ever followed up so I already had another guy do the job. Can you imagine the embarrassment of him being the one who recommended the roofer and then having him drop the ball like that.

So it got me thinking what did that customer cost that roofer?

Not the profit he loses, but the actual lead acquisition cost for a customer. We all have them but few know the actual cost associated with it.

Quality Contractors actively market their roofing companies using Direct Mail, Digital, Shows, Web site, Social Media & More.

That all amounts to some sort of annual $ spent on marketing. Now I know this customer was basically a freebie but since he dropped the ball lets run some numbers for your business.

  • First: lets take the total $ you spend annually on marketing.
  • Secondly: Let’s take that number and divide it by the total number of jobs closed in that same year.

Here is an example:
Digital Ad Spend: $5,000
Web Site: $3000
Direct Mail: $7500
Trade Shows: $2500
Social Media Ads: $4000

Total Spent: $22,000
This is definitely not a huge ad spend, I know companies who spend this on strictly digital media.

Now let’s look at the total number of customers acquired in that same time period.

Let’s assume you did 1 job every week in the Midwest Roofing season which is about 30-36 weeks so lets assume that is about 20-25 commercial roofs & 15-20 repairs, for a total average of 40 clients.

So $22,000/40 clients = $515.71/client cost.

So using this analysis that guy lost $515 not to mention the profit that he left on the table by just not showing up. This is a unique way to look at your marketing so your team understand the importance of following up in a timely fashion. So when anyone on your team does something to lose a customer you can put a dollar figure on what it cost your company.

So when you are looking at new marketing methods you can do an analysis with this method to see what kind of numbers you are going to need to see an ROI. Marketing is expensive and not only can it drive profits, but it can cost as well, you just need to know how much so you can evaluate and adapt.

Chad Hedrick
Roof Coating Life

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.
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People don’t buy a roof they buy YOU

I’m not certain but I don’t think many property owners just sit around day dreaming of buying a new roof. Actually most probably have nightmares due to the costs they know they will incur. So when your clients sign the dotted line what are they really buying is “Piece of Mind” “Fear of Loss”, etc.

There can be numerous reasons why and understanding them and tailoring your marketing towards those can make it more effective and shorten the sales cycle.

Let’s try and figure out why clients buy and why they choose you.

The obvious reason for a new roof is strictly necessity of protecting their assets. Being that a roof is the single most important piece of a building envelope when it comes to protection from the elements, keeping that in good working shape is a common reason for a re-roof. If that is a driving force then weighing your marketing towards that is key. Let’s say the economy is really slow you could use your fluid applied option as a low cost method of securing a good working roof for way less than a traditional tear off & re roof.

Maybe it is the only way or more of an investment or need for a real estate transaction to go through. If that is the reason then focusing on how your system can offer a new warranty for less $ up front and is sustainable is a great way to market.

Sometimes in the commercial world it is simply a financial reason or one that is motivated by cash flow. Focusing on that and how you can do as much roof up to what their capital expenditure cap is a great way to get your foot in the door.

Now the question is are you considered a status contractor that makes them feel comfortable?

Or are you more of a value oriented contractor that makes them feel as if they are getting a great deal. Or are you the one known for doing high quality and being honest?

Identify the buying reasons and incorporate methods to make that stand out to your potential clients. If you find those reasons you will be doing more installs than selling and that is a good thing. Now that you know these reasons you now have to set your self to be the one that they feel can provide those solutions, so let’s cover some basics of how you can fit one or more of those desires.

  • 1: Keep your trucks and workers in a neat and orderly fashion. Big companies wear uniform shirts for a reason it shows character.
  • 2: If you have a showroom keep it aesthetically pleasing and make it stand out.
  • 3: Make sure the voice on the end of the line that is as wearing your phone calls is the happiest person in the office. They are the first impression and can carry a lot of clout on how you are perceived. If they can’t answer the call make sure they call back as soon as possible.
  • 4: Same goes for your employees make sure they know that for the benefit of the company they need to be kind, compassionate, and enthusiastic around the public.
  • 5: Your marketing materials may need a face lift, make sure they are not dated and say something about you unconsciously that you don’t want to be said.

Use these methods to live the “Roof Coating Life”

Chad Hedrick
“We Bleed White”

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.
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Grow your Market Share and Not Become a Commodity Roofer

Fluid Applied Growth

Let’s all face it… we would love to have a higher percentage of our market, but doing so by lowering your pricing is not the way to do it. If you can’t find ways to keep your pricing the same and make the same or more profit, it’s not worth the effort required. Let’s discuss a few ways that you can accomplish this:

1: Talk to your past clientele.

Ask them why they chose you, what would they have like changed about you and your experience with them and what areas they were okay with but maybe thought you could still use some improvments on.

2: DON’T try to imitate Nike, Walmart, Lowes etc.

These large companies have millions upon millions at their disposal to literally test marketing each year and see which Branding ads work and which don’t. They also have the money to accrue the data and analyze it down to the penny. Most roofing companies do not fit this mold and are not trying to reach the same audience, hence will never have the capital to spend to accomplish anything like that. Your thoughts should be focused on a consumer who needs a roof and how to make that person want you to do that roof, without knowing you or meeting you.

3: Be definitive in your company’s elevator speech.

If you can’t tell your potential client why they should use you instead of company X, you’re losing sales.  Get it down pat in a way that differentiates you so well that they would feel wrong to choose your competitor over you know matter the price. Don’t say “we have been in business this long” or “our crews are trained and experienced.” Those are generic, simple statements that don’t set you apart.

4: Make sure your marketing game is on point and that it’s doing the pre-selling for you.

If your marketing is hitting the Why of the client, it’s building a relationship with them and they will see your price as a Value because of the impression they already have of you, all from your marketing efforts. Your sales will be easier to close, as the price won’t be the deciding factor.

5: Don’t give discounts, PERIOD.

All a discount says is “I don’t think the customer sees my Value and I am overpriced.” Once you make that statement, it is with you for eternity, every roof you do for that client they will expect the discount or a lower price that equates the same thing. If you are not sold that the value you bring them is worth the price your asking, then you are not sold on your product or service.

If you will drive these points home with everyone on your team, it will help every sales process close and flow much smoother and easier, without price haggling.

Chad Hedrick, Roof Coating Life
“We Bleed White”

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.
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Is Your Marketing Doing It’s Job?

marketing-quote

Warm up Your Potential Clients:

Have you ever walked into a restaurant and sat down with total strangers and started to try to sell them something? Probably not. If you did, can you imagine how weird that would be to both parties? But think about it this way, when you walk in to talk to a prospective client about their commercial roof, how well has your marketing done it’s job and how well does the building owner know you?

Is the protective client thinking “Will this guy rip me off? Is he trust worthy? Is he insured? Is he going to give me a fair price? Is he experienced?”

We get comfortable in these situations but when you really think about it from the client’s side of things, it’s like speed blind dating and hoping to click with THE ONE. For the vast majority of us that is uncomfortable and rightfully so.

Build Trust:

Your marketing is more than a FB page, direct mail piece or truck sign. The power of a marketing plan is having customers talk about seeing your trucks all over town when you only have 1 or 2 trucks. Using simple things like job signs and vehicle wraps can help build a brand. It builds trust.

Address Concerns:

Using a FAQ section either on your website, Social Media page or even in print on your Direct mail piece helps address some concerns before they arise. This shows your clients that you respect their concerns and have already done your due diligence to recognize them and try to eliminate those concerns. Combining these with written, and video testimonials is powerful.

Testimonials, especially if done by highly regarded community members can be a huge benefit for your business. The testimonial melts customers concerns even more than a FAQ section because they literally have someone pointing out the exact potential issues they were thinking of. A video testimonial also says this person trusts you enough to sing your praises and put their stamp of approval and their name on the line for you. That is the ultimate tension breaker.

Don’t forget to play your strengths, if you are a small owner operator business you should market the fact that your customer can contact you, the owner and that you will most likely be on site or involved in their project. Likewise, if you are a larger operation make sure that your sales people are trained in installations and not just on how to sell and market.

Market, Market, Market:

If you commit to using your marketing as the number one tool in the toolbox and allow it to do the hard work for you, it can make a huge difference when the opportunity to make a sale shows up.

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.
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Direct Mail and it’s Multitude of Benefits

pile-of-direct-mail

A Proven Marketing Strategy

If you have followed me for any amount of time you know that I am a firm believer in direct mail marketing. The reasons behind it are simple yet very intentional. Direct mail carries an intrinsic value that is easily perceived and appreciated especially when you look at the cost of a First Class stamp nowadays. Direct mail has driven and will continue to drive Billions of Dollars of business annually and it’s not by mistake, even in this digital world.

Recent studies have shown that Millennials actually consider Direct mail as a more trustworthy source of marketing over digital marketing. They know that anything is possible on the internet and that it may or may not be truthful.

Also, consider the age group that you are most likely targeting when you reach out to commercial building owners. Many of them will be 40-70 yrs old and they were born and raised as Direct Mail being a huge part of their lifestyle. They have more than likely purchased something or multiple things from a Direct response mailing.

Benefits of Direct Mail Marketing:

1: You can easily tailor your message to the client you are searching for with DM. If your clientele is upper middle class men, you can have images on your piece that resonate with them as being successful business owners or property owners and the problem that you are proposing to fix for them with your solution.

2: If you search hard enough there is a database somewhere that has your exact niche of people narrowed down for you to use as a mailing list. That, incorporated with a focused message piece is very powerful and gives a better ROI than mass marketing. Also, by doing this in a micro niche size you can do it multiple times and see a higher response from your efforts.

3: With DM you also have the option to send actual samples/products of value or intrigue that you really can’t do with any other method. Think dimensional and send a DM piece that is not an envelope, something unconventional to get your desired clientele to take the time to open and actually digest the message that you are sending. This not only will stand out and brand your name with that person, but when you do a follow up and bring the topic back up you are sure to have a great conversation concerning it.

4: Combining Direct Mail with Digital is a power packed option. If you use your DM campaigns and drive your clientele to a specific vanity landing page, you can you see through analytics of who has visited. You can also see how long they stayed and what they clicked on and then you can deliver an even more hyper focused ad geared towards their perceived interests.

Chad Hedrick, Roof Coating Life

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.

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Why Restore Instead of Re-Roof?

It’s no secret that a quality Fluid Applied Restoration System saves money upfront and money down the road on energy savings. Not only do fluid applied restoration systems extend the service life of your low slope metal or flat roof, but they also extend the life of your cooling system.

Depending on the type of roof you have, whether it’s an acrylic, silicone or urethane restoration, it will extend the life of your entire building by minimizing thermal shock. When you factor in the 25% to 40% reduction in costs compared to a complete reroof, along with the high rising costs to dispose of roofing materials into landfills, fluid applied restoration systems just make sense.

Benefits of Fluid Applied Systems

Here is a list of benefits that fluid applied roofing systems can give you:

  • Commercial roofs typically last roughly 20 years and restoration systems can add another 10 to 20 years to that life. By using a fluid applied system you can differ that costly complete replacement and allow your budgets and capital expenditures to match your time frame.
  • As stated previously, restoring with a Fluid applied system makes your building’s roof sustainable. You are using your existing roofing substrate to create a monolithic, seamless roof that has even more durability than the existing substrate.
  • If a high-quality coating is combined with a spun woven fabric reinforcement it allows the new fluid applied roofing membrane to increase the durability and Elastomeric properties of the roof it’s restoring, so in essence it’s an upgrade.
  • Since fluid applied roofing systems are less cost, it allows a building owner or a facility manager to be progressive in their management. Ignoring a roof and the fact that it is aging and deteriorating does not make that roof’s problems disappear, it only gets worse. Neglect of a roof only means total replacement will be eminent and will come sooner than expected & costs multiply. If a progressive roof maintenance program is enacted early enough, those roofs typically can be repaired and/or then restored with a complete Fluid applied restoration system.

Chad Hedrick, Roof Coating Life
“We Bleed White”

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How’s Your Hair?

man-doing-hair-maintainence

How’s your hair? Are you blessed to be bald like me or do you have that perfect Bon Jovi hair? More than likely you don’t have either and about every 3-6 weeks you have to do something with your hair to maintain it to the desired outcome you’re after.

Maintaining for the Desired Effect:

Building maintenance is no different. If your building owners allow gutters, kick outs, roof drains, tree limbs, HVAC covers, gas pipe stands, and other issues to be left un-checked they can end up causing & costing them thousands of dollars.

But on the other hand if they have a maintenance program in place to catch any of these concerns before they cause any long term issues, then they are actually decreasing the life cycle costing of their roofing system. Not only that, but at the time of a sale if a building is changing hands in a real estate transaction, a roof that has a proven maintenance schedule will be worth much more compared to one of the same age that’s been left unkept.

Keep it Under Control:

Building maintenance is a lot like long, shaggy, unkept hair: you have to do something to keep it in control or it will become a hairy situation that’s hard to manage. At the end of the day, sell the value of what you are doing by providing building owners with a maintenance agreement and show them how doing it is a long-term smart financial decision.

Chad Hedrick, Roof Coating Life

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.
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How Your Competition Can Be Your Best Ally In The Roofing Industry

two-roofers-shaking-hands

We all know that traditionally your product rep or manufacturers rep can be a huge support system for you and your business. A Rep that reaches out even after you have bought their product and makes sure that you had a successful install, is one worth bragging on and keeping.

But another group of people that could be huge allies in you getting more jobs is your so-called “competition.” I know you’re thinking “what is he talking about? Why would I work with my competition and why would they give me jobs?”

Here is the reasoning behind those crazy thoughts:

I’m not suggesting that you reach out to every competitor that you have in your market, but what I do suggest is that you reach out to a handful of the top notch top quality professionals that you know, who are large players in your market. Find out what services or systems they install that you don’t, and vice versa. 

Let’s say they only install TPO/PVC and EPDM because they are a large single ply contractor. If you were to make a good acquaintance with them and show them how you can offer a high-quality liquid applied system to their repertoire when they come in contact with a client who may not have the budget for a TPO or a layover, they can refer you or bring you in as a sub to do a coating system for them. This allows them to continue to serve their clients and still get a small piece of the pie on an otherwise lost opportunity.

In doing so, if you come across a roof that is in need of a single ply or a specific system that you currently don’t install, you can reach out to them and do the same thing. You can refer them or use them as a sub and you both get a piece of the pie and build both of your businesses.

Mutual Benefits:

Not only does this build stronger communities because of the shared wealth and growth but it also builds a stronger quality control in your market which will allow the cream to rise to the top promoting both of you to get more jobs.

If you live in a storm ridden area this will give both of you the opportunity to tackle more jobs by having more tools in the toolbox, thus improving the bottom line for both companies.

At the end of the day, when you collaborate you eliminate competition and dominate industries.

Chad Hedrick, Roof Coating Life
“We Bleed White”

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.

Want to read more?

“Checklist for the Brand New Coatings Contractor”
“Professional Contractors Never Stop Learning”
“The Launch of the Roof Coating Life Blog”

Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.

Want to up your game in the Fluid Applied Roofing Industry? Sign up for Tips and Tricks of the trade so you can live the Roof Coating Life like a Boss.