How Long Do Roof Coatings Last

How long do roof coatings last

How long do roof coatings last?

If I had a $1 for every time this question was asked I wouldn’t be rich but boy would I have a great long vacation.  Sadly that question is not one that you can just answer with a number.  There are so many variables that can change that number that we could write 10 pages on that topic.  Although there are many variables that we can’t change or predict, but there are a few things that we can gleam from that can give us a great start.  First let’s talk chemistry because those are a variable that we can predict.  We will break these down into the Big 3, Acrylics, Silicon & Urethane’s.

Acrylics have been around in volumes since the mid 1970’s and have came a loooong way since then.  I know of one manufacturer who pioneered acrylic coatings “Conklin Roofing Systems” that are currently on their 6th generation of Acrylic coatings and they continue to advance the industry.  Acrylics are sacrificial in design, which is a common thing that many competitive chemistry manufacturers try to use to negate the proven performance of Acrylics.  By sacrificial what I am stating is that the coating by design slowly sluff’s of material (micro mil thickness’s) to continue to self clean and renew the coatings reflectivity.  This does not mean that they are bad coatings because they lose thickness’s over time. 

Quality Acrylic coatings will lose .25-.5 mils/year and even poorer quality acrylics typically only lose .75-1.25/year.

This is why Mil Thickness is important, because even if they are losing as long as they have the needed mil thickness they will perform for quite a while.  The main issue with acrylics and the main reason for failures found is the lack of education for contractors to understand that long term ponding water is detrimental to an acrylics performance.  Another concern that needs to be dealt with on acrylics is grease/animal fat contamination.  Oils can cause the acrylics to re-emulsify just as water can do which will drastically shorten the life span of the coatings, but there are spot treating options that we will discuss below.  That being said if water isn’t going to pond or if the roof isn’t constantly going to be wet and trying to dry then a High Quality Acrylic can perform with and even out perform in some instances any other chemistry and cost less over a life cycle analysis. To put it in lay-mans terms acrylics are a great balance of cost vs performance vs ease of use.

Acrylics are easily colored, and come in a variety of flexibility and tensile strength depending on the expected life span or performance needed.  Acrylics also offer proven long term sustainability at an economic cost. There are several 30+ year old acrylic roofs that are still in service and will remain in service for many more years to come as long as they are cleaned, maintained, and re-coated every 12-15 years.  With today’s technology that number may soon be extended to every 20 year needing re-coats.  Basically if it has a slope then there is an acrylic that will give great performance for that surface in most instances.

At about 50% what Acrylics are The Second largest chemistry by use is Silicone.

The second largest chemistry by use and one that has seen some great growth is the Silicone’s.  Silicone coatings have had their challenges over the years and still carry a bad taste in many contractors eyes but they are seeing growth.  I will be honest I am not a huge proponent of silicone but am perfectly fine with it used in areas that I see as its strength.  Low sloped/flat coastal areas with limited dry time really can benefit from silicon, as well as roofs that get limited to no foot traffic.  Silicone by nature is hydrophobic meaning  that if you were to look at the surface area of silicone under a microscope it has a very tight cell structure and leaves minimal amounts of surface area for adhesion.  That exact same physical property is what makes it extremely dangerous on any slope because water will bead up and then causes basically a hydroplaning situation under a persons feet.  If installed on a slope that is then magnified by gravity it can have very bad outcome if precautions are not taken such as guard rails and walkway mats.

Where silicone gets that “safety con” is also what gives it it’s industry “pro” from.  Silicone being hydrophobic allows it to be used in areas that pond water for longer than desired and not be as concerned about the detrimental effects of standing water that an acrylic would have.  Silicone basically in some eyes makes coating a roof less of a concern if there is some standing water areas.  That being said you should proceed with caution when coating any roof with standing water.  Standing water can be caused by several different things and all need paid attention to. 

First standing water can be from a leaking areas that has saturated the underlying boardstock and caused it to compress. 

Once a boardstock is saturated and starts to compress it then allows even more water to stand in that area which is adding more weight to that area and causes even more compression compounding the issue. This is a main reason why the NRCA states that standing water is anything that is left in place over 1/4” deep after 48 hours of dry time.  When 1 gallon of water weighs roughly 8# you can only imagine what  3-4” of water over any size of area can add up to in a un-approved dead load.  The building’s structure is designed for a given dead load in designing it, and if you start throwing large ponded water areas on it then happen to get a large wet snow or a clogged drain it can be disastrous if the structure is over its bearing capacity. 

Secondly although not much off the first reason, but somewhat different is that a roof substrate can be dry but the structure have a built in sag or structural component issue.  By coating this roof and not dealing with the underlying  problem you are now actually making the issue even worse.  Using a silicone restoration system because it can take standing water on a roof that has an issue that needs fixed is not smart practice for you or is it going to move the Fluid Applied industry further.  It’s more of a bandaid to a bigger problem, and that is my number one concern with silicon’s. 

Manufacturers promoting we don’t have a ponding water exclusion in my eyes says more of a “buy our product we don’t really care if it should be used or not” .  I am more inclined to use a Silicone from a manufacturer that says yes this will perform way better in ponding water areas, but we abide by NRCA standards and want to see water off in 48-72 hours because that is good roofing practices.   Now ok before one of you very opinionated guys gets off your rocker, remember I am a 20 year veteran in the fluid applied industry and I know in some cases it is literally close to impossible to get water off an area and you have to deal with it in the best way possible and Silicone/Urethanes are your option.

Also I must make light of the fact that although silicone does not re-emulsify like an acrylic does, don’t think that it is a magic bullet when ponding water is a concern.  Silicones do still absorb water, and even in small amounts in the right situations silicone will disbond and release from the substrate allowing water to get under the coating and then cause issues to the existing roofing system. More common in the Midwest and North with freezing temps. Silicones can weather great, but durability is a concern . This is another reason why the silicone manufacturers have implemented a urethane/silicon system that incorporates our final chemistry Urethane with a Silicone topcoat for durability and standing water performance. 

Our final chemistry is Urethanes. 

This chemistry is the smallest by gallons used, yet in my mind and many others holds the most potential.  Urethane’s have been held back mainly because of financial driven reasons.  Urethane’s are costly to produce and do to that reason there has been limited amount of funding for research to grow their market share of the coatings sector.  But breakthroughs have helped lower some of that cost and now many more companies are looking into the urethane line of chemistry’s. Urethane’s bring several pluses to the table.  Urethane has been successfully incorporated into other coatings as hybrid which helps bring tensile strength way up for durability and still maintains good dirt resistance as well as impact resistance.

Like silicon’s hydrophobic properties, urethane’s perform very well under ponding water as well. One of the main benefits in my eyes is two fold. Urethanes can typically be recoated with an Acrylic or Silicone so sustainability is great, but Urethanes also hold up very well with standing water and grease/animal fat contaminants. This makes Urethane’s as an ideal Base layer for numerous hybrid systems that can give us a legitmate life expectancy into the 20-30yrs all Fluid Applied and its self flashing & seamless.

As you can see there is a whole multitude of opportunity for product selection and advancements in technology such as Quick Set Catalyst coatings, Kraton based polymers and more that we will discuss in the future. But until then stay safe and spray on. Lets Hop to It.

Why is the Fluid Applied Industry Continuing to Grow????

That’s a great question. Let’s dig deeper…

Eco-Friendliness and Sustainability

First, the thought of not taking a roof off and putting it into a landfill for it to be there for the rest of our life, plus our kids’ lives is reason enough on it’s own. Fluid Applied Restoration allows a roofing system to be salvaged or restored prior to that condition. That does mean that property managers & building owners need to pay attention and do progressive roof maintenance. Better yet, they could get their buildings involved in a roof maintenance program which allows them to stay ahead of the ball, savings them lots of money in the lifecycle of that roof. We need to educate building owners to pursue that level of thinking.

If a building owner or facilities manager stays on the progressive front, and they use a quality fluid applied roofing system, they can easily extend an additional 10, 15, 20, 30+ years to that building’s roof without having to do a costly tear off and expose themselves to a high liability.

Energy Efficiency

Additionally, when highly populated areas start turning more of their dark heat absorbing roofs into white reflective cool roofs, there is a heat reduction in what is known as the “urban heat island effect”. This will actually benefit an entire community when there is buy in from everyone.

Economics

Another reason the Fluid Applied Industry is growing, is economics. Fluid applied coating systems not only add to that cool roof concept but they are less cost because the building owner is not paying the labor that’s involved with all of the other traditional roofing systems, not to mention not paying for the tear off, labor and disposal.

So they are economically and environmentally good choices for maintaining a building and have traditionally always been a tax advantage because of the opportunity for a complete year one write off in most instances.

Spray Polyurethane Foam = Added R-Value

If you are to toss spray polyurethane foam into the restoration or fluid applied industry as an option you also get the additional R-value and return on investment from cooling and heating savings that come along with that.

We have to face the fact that energy cost are no longer going to be cheap and they are going to continue to increase in the future, unless grave measures are taken to find alternative methods to reduce energy costs. If building owners as a whole can reduce the amount of energy used for the cooling load of their buildings by using highly reflective cool white roofs it’s a benefit to everyone.

Technology

Another reason why the Fluid applied industry is growing is because of technology. The technology advancements that have happened in the traditional roofing systems have also advanced in the coatings industry & have substantially reduced some of the issues that plagued the industry & led to those early coating failures we have all heard of.

Custom, Tailored Roofing Solutions

Next reason is because of the options available to suit a building’s existing substrate. The big three acrylic’s, silicone and urethane’s give roofing contractors an opportunity to make a selection that can be custom tailored to their clients needs. 

Let’s say you have a industrial client that has a low sloped 1/2:12 pitch to 3:12+ pitch metal roof: acrylic systems have proven themselves for decades to do great on these existing substrates. Silicones and urethanes will also serve these roofing substrate but can come with some unwanted additional baggage as in they are typically higher cost then a quality acrylic and they are harder to apply & have more chances of overspray concerns. When it comes to silicone it can be extremely slick when any moisture is present so rooftop foot traffic can become more of a liability.

Turn the tables and low slope or flat roofs under 1/2:12 or less (that have a chance of ponding water or slow dry times) lean more towards the silicone and urethane chemistries. Acrylics will take on water so they are more likely to loose adhesion in ponding water areas. Their counterparts silicone & Urethane are hydrophobic and actually repel water so they hold up better long-term in standing water.

Smaller Install Crews/Lower Labor Costs

A reason that is often overlooked in the industry is something that is plaguing all of the trades and that is a shortage of qualified labor. Your traditional single ply roofing companies, employee 8-10 to upwards of 15 employees to do jobs of any size whereas a fluid applied roofing system can easily be installed with half the labor or less, where a common crew size is 3 to 5 man crews.

Fluid applied roofing is going to continue to grow for the foreseeable future. 2017-2018 growth was great, but 2019 & on it will be exponential. The companies that react first will be the dominant ones in the industry as it begins to explode.

Chad Hedrick, Roof Coating Life
“We Bleed White”


Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.

Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.

How do you Stretch your Leadership Growth?

Caulking-Being-Stretched

I was recently at a manufacture’s National Convention and was able to be trained by some of the world’s best Leadership trainers: Dr. John C Maxwell, Dr Doug Firebaugh & Pastor Craig Groeschel. Leaders of this magnitude are few and far between and when you have a power packed line up like them, you shut down all distractions, open up all your available brain power and absorb it all in.

Identifying Strengths and Weaknesses:

That weekend has been a game changer for me in the way of opening my eyes to the areas of leadership that I am seriously lacking in. Craig Groeschel helped me realize my strengths and how I can build on them. It also opened my eyes to know that there are things I am equally struggling in or have a weakness in. By identifying my weaknesses, I can do my best to create a system that helps me strengthen them. Internally I have to create a support system that works, that makes me aware of the issue, and allows me to seek help to develop it or even just accept that weakness and learn to deal with it.

Discovering a Defining Trait of Leadership: Discipline

Learning from both Maxwell & Groeschel that a true defining trait of leadership, is discipline. It is not what we do occasionally but what we do consistently that builds the confidence and drive that is needed to build our leadership to all new levels. Maxwell and Groeschel both stated that the secret to success is doing something every day and not shooting for doing something in an “All Day” effort. Consistency compounds efforts and results.

Failing Forward:

One of Maxwells key points was to fail forward and fail faster. If we strive for this cycle of success, we are always in a growth/learning mode. By testing, failing, learning, improving and then repeating you are always moving forward. Maxwell stated to quit counting your losses and start counting your lessons.

Being Intentional:

Doing all of these things with specific intentionality will help you reach your goals sooner and more often. To move forward in your coating business, work on things to intentionally stretch yourself farther as a leader. Do them daily and stay focused.

The Winning Success Formula:

If you can find your purpose in life, incorporate it into what you do and continually add value to the people that you are around daily, you are in route to a truly fulfilled life. If we can be of any help on your journey, reach out and let’s grow together.

Chad Hedrick, Roof Coating Life
“We Bleed White”


Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.

Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.

Professional Contractors Never Stop Learning

Educated-Contractors-Never-Stop-Learning

No matter how long you’ve been in the business, you owe it to yourself and to your customers to continually learn at the speed that our industry is growing. Technology has changed the quality and overall performance of today’s roofing systems. It has also changed the applications and methods of installation and proven long-term performance based designs.

What may have been known as common knowledge 15 years ago could quite possibly have been replaced with newer technologies and newer methods that give better long-term performance.

Here are a few other reasons why you should continually immerse yourself into trainings, whether it be manufacture-based or in field trainings with other contractors or product reps:

1. The human mind can only retain so much knowledge, without it being brought back to the forefront by daily use.

Things can easily become clouded or confused and we commonly think we recall something to a T, yet it could actually be somewhat different in reality. By attending regular trainings it allows things to be brought back to a more conscious level and builds off of repetition.

2. Technology and advancements have changed for the better by the way that products are applied, stored, used, disposed of and cleaned.

By attending trainings you will learn all of the methods that will make you a better steward of the industry and of our planet.

3. Consistently attending Industry trainings will bring you more profit by expanding horizons of your options and methods of delivering those options to your potential clients.

Take coating’s for an example: if all a contractor ever did on a metal roof was a TPO flute Fill layover and he comes in contact with a customer who does not have the budget for that system, a Fluid Applied system could be a very viable opportunity for that contractor to still make a sale and serve his client. 

Also as stated before when you learn tips tricks or equipment that will speed up your install time while still delivering quality workmanship you lower your labor and increase your profits.


At the end of the day, attending trainings makes you a better contractor so reach out to your local rep, your manufacture, or to other contractors in your area and see which trainings they would recommend you attend and get registered for them as well.
Educated contractors make educated decisions.

Chad Hedrick, Roof Coating Life
“We Bleed White”


Want to read more?

“How Your Competition Can Be Your Best Ally In The Roofing Industry”
“Check List for the Brand New Coatings Contractor”
“The Launch of the Roof Coating Life Blog”

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.


Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.


How Your Competition Can Be Your Best Ally In The Roofing Industry

two-roofers-shaking-hands

We all know that traditionally your product rep or manufacturers rep can be a huge support system for you and your business. A Rep that reaches out even after you have bought their product and makes sure that you had a successful install, is one worth bragging on and keeping.

But another group of people that could be huge allies in you getting more jobs is your so-called “competition.” I know you’re thinking “what is he talking about? Why would I work with my competition and why would they give me jobs?”

Here is the reasoning behind those crazy thoughts:

I’m not suggesting that you reach out to every competitor that you have in your market, but what I do suggest is that you reach out to a handful of the top notch top quality professionals that you know, who are large players in your market. Find out what services or systems they install that you don’t, and vice versa. 

Let’s say they only install TPO/PVC and EPDM because they are a large single ply contractor. If you were to make a good acquaintance with them and show them how you can offer a high-quality liquid applied system to their repertoire when they come in contact with a client who may not have the budget for a TPO or a layover, they can refer you or bring you in as a sub to do a coating system for them. This allows them to continue to serve their clients and still get a small piece of the pie on an otherwise lost opportunity.

In doing so, if you come across a roof that is in need of a single ply or a specific system that you currently don’t install, you can reach out to them and do the same thing. You can refer them or use them as a sub and you both get a piece of the pie and build both of your businesses.

Mutual Benefits:

Not only does this build stronger communities because of the shared wealth and growth but it also builds a stronger quality control in your market which will allow the cream to rise to the top promoting both of you to get more jobs.

If you live in a storm ridden area this will give both of you the opportunity to tackle more jobs by having more tools in the toolbox, thus improving the bottom line for both companies.

At the end of the day, when you collaborate you eliminate competition and dominate industries.

Chad Hedrick, Roof Coating Life
“We Bleed White”


Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.


Want to read more?

“Checklist for the Brand New Coatings Contractor”
“Professional Contractors Never Stop Learning”
“The Launch of the Roof Coating Life Blog”

Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.


Want to up your game in the Fluid Applied Roofing Industry? Sign up for Tips and Tricks of the trade so you can live the Roof Coating Life like a Boss.