This Piece of Equipment is taking the Coatings Industry by Storm

Every once in a while something comes along to an industry that looks so simple, seems so simple, is so simple, yet has never been introduced to the public. Typically these topics, equipment or processes are slow to gain traction and meet resistance from those who have always done it their way. But just like the car changed transportation & then the plane changed it even more, change is inevitable in our world.

When it comes to roof coatings, you look at them and the process and think “what exactly can someone do that can make such a change in an industry like roofing?”

Except for types of materials being used, it’s been pretty much the same for decades. Even less monumental things have came into the smaller niche market of Fluid Applied Systems using Roof coatings. Until now that has been true, but is now rapidly changing.

The Patent Pending Roof Rabbit has caught the Fluid Applied industry by Storm and continues to gain traction daily.

The ability to hand a laborer this piece of equipment and know that with simple “mil plate” checks they can consistently and accurately apply coatings and do it in a quicker time period than with a wand. Andy L from PA says “Thank you for making a wonderful product in the Roof Rabbit. We love ours now that we got it tuned in. We did 19,000 sq ft today in under 6 hrs over foam.”

“Thank you for making a wonderful product in the Roof Rabbit. We love ours now that we got it tuned in. We did 19,000 sq ft today in under 6 hrs over foam.”

-Andy L from PA

With the spray heads always positioned at 12-14” from the target surface you know you’re getting full coverage and not having light spots from back fatigue, not maintaining consistent passes. First time user laying down some primer, Ben V from Iowa says “Why in the heck wouldn’t every coating guy have one of these in their trailer?!!!”

“Why in the heck wouldn’t every coating guy have one of these in their trailer?!!!”

-Ben V from Iowa

Secondly, the ability to stay in an upright position substantially minimizes back cramps and keeps production up even later into the day. With that added production (lower labor) you also gain cure times. If you know after 3 pm in your area is when pop up storms are common, you can have more roof done by noon and keep on schedule, versus using a wand and possibly having cure out issues. Billy P from CO says “My back hurt worse after 20-30 minutes of detailing with a wand than 4+ hours of using The Roof Rabbit.”

“My back hurt worse after 20-30 minutes of detailing with a wand than 4+ hours of using The Roof Rabbit.”

-Billy P from CO

Safety is another key topic these days & should be. With The Roof Rabbit & it’s forward cambered spray pattern, you have the ability to coat right up to the gutter edge of the roof and not have the wheels fall off the roof. This also allows the user to never cross the 6’ warning line from OSHA.

Change is inevitable…

…and more often than not it’s a change for the better of an industry. Stay open minded and attempt to be on the front end of things and it can be a game changer for you & your business. When you see something take off that you were using from the early days you can say that you were part of that movement and use that to your advantage. Spray on!!!!

Chad Hedrick, Roof Coating Life
“We Bleed White”



Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.

Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.

How do you Stretch your Leadership Growth?

Caulking-Being-Stretched

I was recently at a manufacture’s National Convention and was able to be trained by some of the world’s best Leadership trainers: Dr. John C Maxwell, Dr Doug Firebaugh & Pastor Craig Groeschel. Leaders of this magnitude are few and far between and when you have a power packed line up like them, you shut down all distractions, open up all your available brain power and absorb it all in.

Identifying Strengths and Weaknesses:

That weekend has been a game changer for me in the way of opening my eyes to the areas of leadership that I am seriously lacking in. Craig Groeschel helped me realize my strengths and how I can build on them. It also opened my eyes to know that there are things I am equally struggling in or have a weakness in. By identifying my weaknesses, I can do my best to create a system that helps me strengthen them. Internally I have to create a support system that works, that makes me aware of the issue, and allows me to seek help to develop it or even just accept that weakness and learn to deal with it.

Discovering a Defining Trait of Leadership: Discipline

Learning from both Maxwell & Groeschel that a true defining trait of leadership, is discipline. It is not what we do occasionally but what we do consistently that builds the confidence and drive that is needed to build our leadership to all new levels. Maxwell and Groeschel both stated that the secret to success is doing something every day and not shooting for doing something in an “All Day” effort. Consistency compounds efforts and results.

Failing Forward:

One of Maxwells key points was to fail forward and fail faster. If we strive for this cycle of success, we are always in a growth/learning mode. By testing, failing, learning, improving and then repeating you are always moving forward. Maxwell stated to quit counting your losses and start counting your lessons.

Being Intentional:

Doing all of these things with specific intentionality will help you reach your goals sooner and more often. To move forward in your coating business, work on things to intentionally stretch yourself farther as a leader. Do them daily and stay focused.

The Winning Success Formula:

If you can find your purpose in life, incorporate it into what you do and continually add value to the people that you are around daily, you are in route to a truly fulfilled life. If we can be of any help on your journey, reach out and let’s grow together.

Chad Hedrick, Roof Coating Life
“We Bleed White”


Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.

Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.