This Piece of Equipment is taking the Coatings Industry by Storm

Every once in a while something comes along to an industry that looks so simple, seems so simple, is so simple, yet has never been introduced to the public. Typically these topics, equipment or processes are slow to gain traction and meet resistance from those who have always done it their way. But just like the car changed transportation & then the plane changed it even more, change is inevitable in our world.

When it comes to roof coatings, you look at them and the process and think “what exactly can someone do that can make such a change in an industry like roofing?”

Except for types of materials being used, it’s been pretty much the same for decades. Even less monumental things have came into the smaller niche market of Fluid Applied Systems using Roof coatings. Until now that has been true, but is now rapidly changing.

The Patent Pending Roof Rabbit has caught the Fluid Applied industry by Storm and continues to gain traction daily.

The ability to hand a laborer this piece of equipment and know that with simple “mil plate” checks they can consistently and accurately apply coatings and do it in a quicker time period than with a wand. Andy L from PA says “Thank you for making a wonderful product in the Roof Rabbit. We love ours now that we got it tuned in. We did 19,000 sq ft today in under 6 hrs over foam.”

“Thank you for making a wonderful product in the Roof Rabbit. We love ours now that we got it tuned in. We did 19,000 sq ft today in under 6 hrs over foam.”

-Andy L from PA

With the spray heads always positioned at 12-14” from the target surface you know you’re getting full coverage and not having light spots from back fatigue, not maintaining consistent passes. First time user laying down some primer, Ben V from Iowa says “Why in the heck wouldn’t every coating guy have one of these in their trailer?!!!”

“Why in the heck wouldn’t every coating guy have one of these in their trailer?!!!”

-Ben V from Iowa

Secondly, the ability to stay in an upright position substantially minimizes back cramps and keeps production up even later into the day. With that added production (lower labor) you also gain cure times. If you know after 3 pm in your area is when pop up storms are common, you can have more roof done by noon and keep on schedule, versus using a wand and possibly having cure out issues. Billy P from CO says “My back hurt worse after 20-30 minutes of detailing with a wand than 4+ hours of using The Roof Rabbit.”

“My back hurt worse after 20-30 minutes of detailing with a wand than 4+ hours of using The Roof Rabbit.”

-Billy P from CO

Safety is another key topic these days & should be. With The Roof Rabbit & it’s forward cambered spray pattern, you have the ability to coat right up to the gutter edge of the roof and not have the wheels fall off the roof. This also allows the user to never cross the 6’ warning line from OSHA.

Change is inevitable…

…and more often than not it’s a change for the better of an industry. Stay open minded and attempt to be on the front end of things and it can be a game changer for you & your business. When you see something take off that you were using from the early days you can say that you were part of that movement and use that to your advantage. Spray on!!!!

Chad Hedrick, Roof Coating Life
“We Bleed White”



Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.

Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.

Direct Mail and it’s Multitude of Benefits

pile-of-direct-mail

A Proven Marketing Strategy

If you have followed me for any amount of time you know that I am a firm believer in direct mail marketing. The reasons behind it are simple yet very intentional. Direct mail carries an intrinsic value that is easily perceived and appreciated especially when you look at the cost of a First Class stamp nowadays. Direct mail has driven and will continue to drive Billions of Dollars of business annually and it’s not by mistake, even in this digital world.

Recent studies have shown that Millennials actually consider Direct mail as a more trustworthy source of marketing over digital marketing. They know that anything is possible on the internet and that it may or may not be truthful.

Also, consider the age group that you are most likely targeting when you reach out to commercial building owners. Many of them will be 40-70 yrs old and they were born and raised as Direct Mail being a huge part of their lifestyle. They have more than likely purchased something or multiple things from a Direct response mailing.

Benefits of Direct Mail Marketing:

1: You can easily tailor your message to the client you are searching for with DM. If your clientele is upper middle class men, you can have images on your piece that resonate with them as being successful business owners or property owners and the problem that you are proposing to fix for them with your solution.

2: If you search hard enough there is a database somewhere that has your exact niche of people narrowed down for you to use as a mailing list. That, incorporated with a focused message piece is very powerful and gives a better ROI than mass marketing. Also, by doing this in a micro niche size you can do it multiple times and see a higher response from your efforts.

3: With DM you also have the option to send actual samples/products of value or intrigue that you really can’t do with any other method. Think dimensional and send a DM piece that is not an envelope, something unconventional to get your desired clientele to take the time to open and actually digest the message that you are sending. This not only will stand out and brand your name with that person, but when you do a follow up and bring the topic back up you are sure to have a great conversation concerning it.

4: Combining Direct Mail with Digital is a power packed option. If you use your DM campaigns and drive your clientele to a specific vanity landing page, you can you see through analytics of who has visited. You can also see how long they stayed and what they clicked on and then you can deliver an even more hyper focused ad geared towards their perceived interests.

Chad Hedrick, Roof Coating Life


Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.

Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.