1: Select a business name that is well represented by what your niche focus is. Use something along the lines of: “Commercial Roof Coatings of Iowa” instead of “Iowa Roofing and Coatings”, it helps establish your company for Google and the public, by describing in detail what you primarily do.
2: Get a good website up and rolling that is optimized and searchable.
3: Start a Facebook page for your business. Add other Social Media outlets as you grow or expand ones that you already use.
4: Advertise yourself with branded vehicles, shirts, hats, literature and business cards. You can start with a minimal amount of material, but be sure you have enough to be able to begin cold calling in your area.
5: Develop your marketing plan and start working on it immediately: Cold Calling, Direct Mail, Social Media, Trade Shows, Digital marketing, etc.
6: Get your Demo kits started so when you are presenting they are ready.
7: If you can’t answer or return calls in a timely manner, then hire out an answering service to make your company feel larger.
8: Have a system in place for inspections and estimating that is timely and makes a positive impression.
9: Create a Follow Up Plan that is consistent and goes until you get a “YES,” “NO” or a “we already awarded that project.”
10: Do the highest quality work possible on landed projects and never cut corners. Your reputation is something that you can not easily get back once its created. Make a reputable name for your business from the very beginning. This is especially helpful in getting repeat business and referrals.
Chad Hedrick, Roof Coating Life
“We Bleed White”
Want to read more?
“How Your Competition Can Be Your Best Ally In The Roofing Industry”
“Professional Contractors Never Stop Learning”
“The Launch of the Roof Coating Life Blog”