How Do I get into the Commercial Roof Coatings Industry!!!

Metal-Roof-Restoration

I have guys constantly contact me and ask how do I get into the Commercial Roof coatings Industry? Now let me be blunt and say that there is NO single thing that just gets you rolling care free. If it was that easy the perceived liability would be gone and everyone would be doing it thus the profit margins would be little to zero. BUUUUUTTTTTT there are a few things that we have seen used that have been proven by dozens upon dozens of contractors and if followed have increased the % of success to an amazingly high number. Here are a few of those steps to get things rolling.

1: Set up a contractor account with your chosen manufacturer.
2: Choose a Company Name (add the word coatings to it) or start a new commercial division for better brand awareness.
3: Get busy with any form of marketing to get publicity &/or exposure. Tell EVERYONE you know what you are now involved with and that any referrals would be extremely helpful.

“People want to help”

4: Get to the next manufacturer provided training as soon as you can and commit to make a go of it.
5: Commit yourself or an employee to 20 cold calls a week for next 6 months minimum and record all address’s in a database for future marketing
6: Get a seo optimized website specifically for your coatings division.

“A company without a digital fingerprint doesn’t exist in today’s market.”

7: Blast a (min) 5-7k piece DM campaign and be prepared to do it 2-3x per year
8: Follow up with bid opportunities in 48 hrs or less, & show up when you say you are going to be there.
9: Do demos & face to face presentations in every bid opp if possible.

“Lead deficit disorder is one of the fastest ways to fail in a new business”

10: Stay committed and persistent

If you are interested in a proven training platform, equipment supplier, vast experience in the Industry, and a support system to help you succeed then contact us from our www.RoofCoatingLife.com page and lets see if we can be a fit.

Chad Hedrick

RoofCoatingLife.com

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.

Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.