Tag: roofrestoration

Posted on

This Piece of Equipment is taking the Coatings Industry by Storm

Every once in a while something comes along to an industry that looks so simple, seems so simple, is so simple, yet has never been introduced to the public. Typically these topics, equipment or processes are slow to gain traction and meet resistance from those who have always done it their way. But just like the car changed transportation & then the plane changed it even more, change is inevitable in our world.

When it comes to roof coatings, you look at them and the process and think “what exactly can someone do that can make such a change in an industry like roofing?”

Except for types of materials being used, it’s been pretty much the same for decades. Even less monumental things have came into the smaller niche market of Fluid Applied Systems using Roof coatings. Until now that has been true, but is now rapidly changing.

The Patent Pending Roof Rabbit has caught the Fluid Applied industry by Storm and continues to gain traction daily.

The ability to hand a laborer this piece of equipment and know that with simple “mil plate” checks they can consistently and accurately apply coatings and do it in a quicker time period than with a wand. Andy L from PA says “Thank you for making a wonderful product in the Roof Rabbit. We love ours now that we got it tuned in. We did 19,000 sq ft today in under 6 hrs over foam.”

“Thank you for making a wonderful product in the Roof Rabbit. We love ours now that we got it tuned in. We did 19,000 sq ft today in under 6 hrs over foam.”

-Andy L from PA

With the spray heads always positioned at 12-14” from the target surface you know you’re getting full coverage and not having light spots from back fatigue, not maintaining consistent passes. First time user laying down some primer, Ben V from Iowa says “Why in the heck wouldn’t every coating guy have one of these in their trailer?!!!”

“Why in the heck wouldn’t every coating guy have one of these in their trailer?!!!”

-Ben V from Iowa
Visit The Roof Rabbit Website

Secondly, the ability to stay in an upright position substantially minimizes back cramps and keeps production up even later into the day. With that added production (lower labor) you also gain cure times. If you know after 3 pm in your area is when pop up storms are common, you can have more roof done by noon and keep on schedule, versus using a wand and possibly having cure out issues. Billy P from CO says “My back hurt worse after 20-30 minutes of detailing with a wand than 4+ hours of using The Roof Rabbit.”

“My back hurt worse after 20-30 minutes of detailing with a wand than 4+ hours of using The Roof Rabbit.”

-Billy P from CO

Safety is another key topic these days & should be. With The Roof Rabbit & it’s forward cambered spray pattern, you have the ability to coat right up to the gutter edge of the roof and not have the wheels fall off the roof. This also allows the user to never cross the 6’ warning line from OSHA.

Change is inevitable…

…and more often than not it’s a change for the better of an industry. Stay open minded and attempt to be on the front end of things and it can be a game changer for you & your business. When you see something take off that you were using from the early days you can say that you were part of that movement and use that to your advantage. Spray on!!!!

Chad Hedrick, Roof Coating Life
“We Bleed White”

Interesting in owning a Roof Rabbit?
Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.
Posted on

Grow your Market Share and Not Become a Commodity Roofer

Fluid Applied Growth

Let’s all face it… we would love to have a higher percentage of our market, but doing so by lowering your pricing is not the way to do it. If you can’t find ways to keep your pricing the same and make the same or more profit, it’s not worth the effort required. Let’s discuss a few ways that you can accomplish this:

1: Talk to your past clientele.

Ask them why they chose you, what would they have like changed about you and your experience with them and what areas they were okay with but maybe thought you could still use some improvments on.

2: DON’T try to imitate Nike, Walmart, Lowes etc.

These large companies have millions upon millions at their disposal to literally test marketing each year and see which Branding ads work and which don’t. They also have the money to accrue the data and analyze it down to the penny. Most roofing companies do not fit this mold and are not trying to reach the same audience, hence will never have the capital to spend to accomplish anything like that. Your thoughts should be focused on a consumer who needs a roof and how to make that person want you to do that roof, without knowing you or meeting you.

3: Be definitive in your company’s elevator speech.

If you can’t tell your potential client why they should use you instead of company X, you’re losing sales.  Get it down pat in a way that differentiates you so well that they would feel wrong to choose your competitor over you know matter the price. Don’t say “we have been in business this long” or “our crews are trained and experienced.” Those are generic, simple statements that don’t set you apart.

4: Make sure your marketing game is on point and that it’s doing the pre-selling for you.

If your marketing is hitting the Why of the client, it’s building a relationship with them and they will see your price as a Value because of the impression they already have of you, all from your marketing efforts. Your sales will be easier to close, as the price won’t be the deciding factor.

5: Don’t give discounts, PERIOD.

All a discount says is “I don’t think the customer sees my Value and I am overpriced.” Once you make that statement, it is with you for eternity, every roof you do for that client they will expect the discount or a lower price that equates the same thing. If you are not sold that the value you bring them is worth the price your asking, then you are not sold on your product or service.

If you will drive these points home with everyone on your team, it will help every sales process close and flow much smoother and easier, without price haggling.

Chad Hedrick, Roof Coating Life
“We Bleed White”

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.
Posted on

Restoration: What Is It?

Metal-Roof-Restoration

The costs of operating and maintaining a building are rising almost daily and owners are looking for alternatives. With the soaring cost of energy and the minimal insulation standards of the years before, it’s becoming a financial epidemic. Getting a roof restored and upgraded could be one of the best ROI’s for an owner’s budget.

There are obviously numerous products and systems that are able to extend your existing roof’s Life span. Most are fluid applied using different chemistries of coatings that are well suited for the type of restoration needed. With the advancements in application methods, it is rather quick and very efficient use of manpower.

The restoration of the roof for leak prevention and cooling related reductions is a great use, but it reaches far beyond that. Restoration minimizes our land fills being over burdened, as well as lowering water contamination chances.

The key thing is realizing not all roofs are in restorable status and should be treated accordingly. Restoring a failing roof means you are costing a building owner even more money long term and should be avoided at all costs. Sadly, it happens often and then the finger pointing starts, with the contractor, manufacturer and building owner all blaming each other.

Let’s cover a few things that need to be looked at during the pre-bid of a restoration option…

1. Remaining Life of the Existing Roofing System and it’s Substrate:

If a roof has had years of leaks and repairs and has wet areas that may have caused damage to the decking, those issues need dealt with prior to any other thing. If the damage is 25%+ then by code the roof has to be deemed a re-roof and must be removed. Also, if there is already 2 roofs in play although a coating could be applied, it isn’t always the best long term option. Through core samples, pull tests and infrared inspections you can determine if the roof is a good candidate for a restoration.

2. Wet Insulation:

Insulation that is wet must be removed, no questions asked. Wet insulation is often an ideal home for Mold to start, as well as it will continue to degrade the decking where it is in close proximity.

3. The Existing Roof’s Current Classification:

This seems obvious but a good analysis of what the existing roofs is and identify its current classification will guide you towards a proper fluid applied restoration product and system.

4. Flashings, Drains, Mechanical Curbs, Vents and all Penetrations:

Along with this is to check interior operations so you are made aware if there are any High Humidity producing operations that could cause additional issues.

5. Drainage:

Drainage is one of the other key concerns. If there is ponding water that exceeds 1/4” deep after 48 hours, those areas need to be either diverted, either with saddle/crickets or interior drains. Or they will need to be treated with a product that can withstand ponding water such as a Silicone or Urethane, just not an acrylic.

At the end of the day it is up to you, the professional, to make your evaluations. Search out other professionals if you are unable to determine if a roof would qualify for a restoration system. Once you’re confident, then you specify a coating system suitable for that roof: one that has the proper Fire rating, and durability that it will require, based on the foot traffic it typically gets.

Do your homework and help all of us grow this industry with higher standards.

Chad Hedrick, Roof Coating Life
“We Bleed White”

Chad Hedrick, owner of Roof Coating Life commits to helping 10 new Contractors succeed in the Fluid Applied Industry each year. He’s selective in this process because realistically, his time is limited. He offers his valuable time and best mentor ship to the guys who are serious about making 30%-50% profits with Roof Coatings. Check out the Requirements for working with Chad to see if you might qualify.
Get the FREE eBook “7 Unique Ways To Market Your Fluid Applied Roofing Business.” It’s packed with outside the box Marketing Strategies (Strategy #6 landed us 5 commercial projects last Summer!) that will help you best serve your clients and live the Roof Coating Life like a boss.